---
title: Hunting Bike Campaign — Crazy Lenny's E-Bikes
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-06-crazy-lennys-marketing-meeting-92083292.md
tags:
- email-marketing
- crazy-lennys
- hunting
- seasonal-campaigns
- e-bikes
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Hunting Bike Campaign — Crazy Lenny's E-Bikes

Seasonal email campaign promoting Crazy Lenny's hunting e-bikes, timed to coincide with Wisconsin hunting season. Approved in the [[wiki/clients/crazy-lennys/index|Crazy Lenny's]] October 2025 marketing review.

## Campaign Overview

| Detail | Value |
|---|---|
| **Timeline** | Now (Oct 2025) through mid-November 2025 |
| **Offer** | Free gun cleaning **or** five free range passes with hunting bike purchase |
| **Channel** | Email (organic) + website pop-up |
| **Paid Ads** | None — client has significant billboard spend already |

## Email Flow (4 Emails)

### Email 1 — Promo Announcement
Introduces the hunting season promotion. Highlights the offer (gun cleaning or range passes), links directly to the hunting bike shop page on the Crazy Lenny's website.

**Key content:**
- Hunting season is underway in Wisconsin
- Limited-time offer through mid-November
- CTA: Shop hunting bikes → direct shop link

### Email 2 — Bike Benefits
Makes the case for e-bikes over traditional hunting transport (walking, ATVs). Focuses on practical advantages hunters care about.

**Key benefits to highlight:**
- **Quiet** — won't spook game
- **Fast** — cover more ground
- **No scent** — critical for hunting; explicitly flagged by Steve as important
- **Exercise benefit** — secondary but worth including

### Email 3 — DES Partnership
Mentions Crazy Lenny's partnership with DES. No specific highlights required per Steve — keep it general. Serves as a credibility/trust touchpoint mid-flow.

### Email 4 — Urgency / Final Push
End-of-campaign email. Messaging: promotion is ending soon, last chance to take advantage of the offer before mid-November.

**Tone:** Urgency-focused. "Don't miss out before hunting season ends."

## Approval & Production Notes

- Dates in draft emails need to be updated to reflect **now through mid-November** (original draft had incorrect dates)
- Offer copy must reflect the **choice** between gun cleaning or range passes — not both, not one default
- Final drafted emails (with imagery) to be sent to Steve Lindenau for one final review pass before send
- Website pop-up for hunting bike promo already approved and live

## Scheduling Notes

This campaign runs concurrently with the [[wiki/knowledge/email-marketing/crazy-lennys-winter-storage-campaign|Winter Storage Campaign]]. Emails from both flows should be interleaved — not sent on the same days — to avoid inbox fatigue.

## Action Items

- [ ] Update email dates to reflect current start (now) through mid-November (@Karly Oykhman)
- [ ] Update offer copy: "free gun cleaning or five free range passes" (@Karly Oykhman)
- [ ] Add "no scent" and "exercise benefit" bullets to Email 2 (@Karly Oykhman)
- [ ] Finalize all four emails and send to Steve for approval (@Karly Oykhman)
- [ ] Coordinate send schedule with winter storage flow to avoid overlap (@Karly Oykhman)

## Key Contacts

- **Steve Lindenau** — steve@crazylennysebikes.com — client decision-maker
- **Karly Oykhman** — karly.oykhman@asymmetric.pro — campaign owner

## Related

- [[wiki/clients/crazy-lennys/index|Crazy Lenny's Client Overview]]
- [[wiki/knowledge/email-marketing/crazy-lennys-winter-storage-campaign|Winter Storage Campaign]]
- [[wiki/meetings/2025-10-crazy-lennys-marketing-meeting|Oct 2025 Marketing Meeting Notes]]