---
title: Seasonal Email Campaigns — Hunting & Winter Storage
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-27-crazy-lennys-marketing-meeting-96988883.md
tags:
- email-marketing
- seasonal-strategy
- black-friday
- client/crazy-lennys
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Seasonal Email Campaigns — Hunting & Winter Storage

Documented from the [[wiki/clients/crazy-lennys/_index|Crazy Lenny's]] marketing meeting on 2025-10-27. Covers the status of two active email campaigns and timing considerations for Black Friday and Spotify promotions.

## Campaign Status

### Hunting Season Promo
- Emails sent the week of 2025-10-20.
- No feedback or results discussed yet; monitoring for responses.

### Winter Storage
- Draft emails prepared but **pending client feedback** as of the meeting date.
- Karly committed to resending drafts to Steve immediately after the call.
- The offer: customers who purchase a bike now can have it stored at the shop and pick it up in spring — no additional charge implied.

## Black Friday Email Plan

Steve's standard Black Friday approach is a **doorbuster sale on 1–2 bikes** at a steep discount to drive foot traffic. Key timing guidance from Steve:

> *"What we don't want to do is start advertising that now because people won't buy a bike until the end of November… maybe start advertising it November 12th or something like that."*

- **Channel mix:** Email blast + website placement + paid ads (Google, boosted social).
- **Goal:** Drive in-store visits, not online sales.
- **Avoid:** Early promotion that cannibalizes current sales during the pre-Black Friday quiet period.

### Winter Storage as a Black Friday Angle
Karly flagged that the winter storage offer could be bundled into Black Friday messaging — buy now at a discount, store it with us, pick it up in spring. Steve was open to it but deferred final decision to the Spotify/Black Friday review in ~one month.

## Spotify Ads — Timing Consideration

Spotify ads were discussed as a potential channel for seasonal promotions but **postponed**. Steve's preference:

- Revisit in ~one month (late November).
- Potential use cases: Christmas campaign or Black Friday (if timing still works).
- No creative or targeting work to begin until the channel is reactivated.

## Key Insight

For seasonal retailers with a hard "dead zone" (January–March for Crazy Lenny's), email timing discipline matters as much as content. Promoting too early can suppress near-term sales without meaningfully pulling forward future ones. A mid-November start for Black Friday messaging reflects this — close enough to the event to create urgency, far enough out to build awareness.

This pattern likely applies to other clients with seasonal demand curves. See [[wiki/knowledge/email-marketing/timing-and-cadence|Email Timing & Cadence]] if that article exists.

## Related

- [[wiki/clients/crazy-lennys/_index|Crazy Lenny's — Client Overview]]
- [[wiki/meetings/2025-10-27-crazy-lennys-marketing-meeting|Meeting Notes — 2025-10-27]]
- [[wiki/knowledge/paid-ads/google-ads-account-management|Google Ads Account Management]]