---
title: Crazy Lenny's SMS Sign-up Campaign
type: article
created: '2026-01-19'
updated: '2026-01-19'
source_docs:
- raw/2026-01-19-crazy-lennys-marketing-meeting-115312126.md
tags:
- sms-marketing
- email-marketing
- crazy-lennys
- list-building
- campaigns
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Crazy Lenny's SMS Sign-up Campaign

## Overview

An SMS list-building campaign for [[wiki/clients/crazy-lennys/_index|Crazy Lenny's E-Bikes]], initiated to grow their subscriber base ahead of future promotional pushes. The campaign uses a social post and a dedicated email to drive sign-ups through an embedded form, with the goal of increasing engagement and in-store traffic via text-based promotions.

Reviewed and approved during the [[wiki/meetings/2026-01-19-crazy-lennys-marketing-meeting|2026-01-19 marketing sync]].

## Assets

| Asset | Status |
|---|---|
| Social post (SMS sign-up promotion) | ✅ Approved |
| Email (SMS sign-up with form link) | ✅ Approved |

Both assets were reviewed with Steve Lindenau on 2026-01-19 and approved without revisions.

## Launch Plan

- **Email send date:** First week of February 2026
- **Sequencing rationale:** A promo email is scheduled for the week of January 19; the SMS sign-up email is intentionally delayed to avoid sending two emails in close succession.
- **Sign-up mechanism:** Email links to a form where subscribers opt in to the SMS list.

## Goals

- Build the Crazy Lenny's SMS subscriber list
- Increase customer engagement and repeat store visits
- Enable future promotional outreach via text (e.g., seasonal sales, new inventory alerts)

## Action Items (as of 2026-01-19)

- [ ] Schedule SMS sign-up email for first week of February (@Karly Oykhman)

## Related

- [[wiki/meetings/2026-01-19-crazy-lennys-marketing-meeting|2026-01-19 Marketing Meeting]]
- [[wiki/clients/crazy-lennys/_index|Crazy Lenny's E-Bikes — Client Overview]]
- [[wiki/knowledge/email-marketing/newsletter-cadence-management|Newsletter Cadence Management]]