---
title: Winter Storage Campaign — Crazy Lenny's E-Bikes
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-06-crazy-lennys-marketing-meeting-92083292.md
tags:
- email-campaigns
- crazy-lennys
- seasonal-campaigns
- winter-storage
- e-bikes
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Winter Storage Campaign — Crazy Lenny's E-Bikes

Campaign documentation for Crazy Lenny's E-Bikes winter bike storage service. Finalized in the [[wiki/clients/crazy-lennys/meetings/2025-10-06-marketing-review|October 2025 marketing meeting]] with Steve Lindenau.

## Campaign Overview

| Detail | Value |
|---|---|
| **Service period** | October – mid-April |
| **Price** | $249 |
| **Included bonus** | Free spring tune-up |
| **Promotion window** | October – early/mid November |
| **Paid ads** | None (organic only) |
| **Email flow** | 3 emails, interleaved with hunting bike campaign |

## Email Flow

### Email 1 — Service Announcement

Introduce the winter storage offering. Cover what customers get:

- Secure storage space through mid-April
- Free spring tune-up included
- Peace of mind; bike out of the way

CTA: reach out or visit the store to reserve a spot.

### Email 2 — Why You'd Want It (Benefits & Demographics)

Speak to specific pain points and audiences:

- **Target demographic:** Young professionals in apartments; city residents lacking storage space (Steve noted the city is growing rapidly with new apartment buildings)
- **Not** targeting students — timing and price point skew toward working adults
- **Bike longevity angle:** Proper winter storage extends the life of the bike — more years of use (Steve's framing)
- **Convenience angle:** No need to find space in a cramped apartment or garage

### Email 3 — Cold-Weather Urgency Push

Send in early-to-mid November as Wisconsin temperatures drop. Messaging: winter is here, don't wait — protect your bike now. No hard deadline for drop-offs (same $249 price applies whenever the customer brings the bike in), so urgency is weather-driven rather than deadline-driven.

## Scheduling Notes

- Both the winter storage flow and the [[wiki/knowledge/email-marketing/crazy-lennys-hunting-bike-campaign|hunting bike campaign]] run concurrently
- Emails must be **interleaved** — do not send both campaigns on the same day
- Karly owns the scheduling and sequencing

## Key Messaging Points

- **Peace of mind** — bike is safe, professionally stored
- **Longevity** — proper storage adds years to the bike's life
- **Space** — ideal for apartment dwellers with no room to store a bike
- **Value** — $249 includes a free spring tune-up (bike is ready to ride when picked up)
- **Flexibility** — no strict drop-off deadline; same price all season

## Action Items

- [ ] Draft all three emails with correct dates and pricing (@Karly Oykhman)
- [ ] Build interleaved send schedule alongside hunting bike campaign (@Karly Oykhman)
- [ ] Send final drafted emails to Steve Lindenau for approval before sending (@Karly Oykhman)

## Related

- [[wiki/clients/crazy-lennys/_index|Crazy Lenny's E-Bikes — Client Overview]]
- [[wiki/clients/crazy-lennys/meetings/2025-10-06-marketing-review|Oct 2025 Marketing Meeting]]
- [[wiki/knowledge/email-marketing/crazy-lennys-hunting-bike-campaign|Hunting Bike Campaign]]