---
title: Didion Constant Contact Email Campaign — 4-Email Sequence
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-12-17-didion-marketing-call-109433958.md
tags:
- email-marketing
- didion
- constant-contact
- nurture-sequence
- masa-arepa
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Didion Constant Contact Email Campaign — 4-Email Sequence

## Overview

A 4-email nurture sequence was developed for Didion's Corn Masa and Arepa Flour product launch, built in Constant Contact. The campaign targets two distinct audiences — new prospects and existing customers — with separate copy tracks. The Constant Contact template was approved during the [[wiki/clients/didion/_index|Didion]] marketing review call; final copy is pending Diana Henry's review.

## Campaign Structure

### Email Sequence

| # | Subject Focus | Notes |
|---|---------------|-------|
| 1 | Who we are | Brand introduction |
| 2 | Product details | Longest email; most content retained in both versions |
| 3 | Product benefits | Condensed value proposition |
| 4 | Get a sample | CTA-focused; drives to Request a Sample form |

All emails link to the [[wiki/knowledge/web/didion-masa-arepa-landing-page|Masa/Arepa landing page]], either anchored directly to the sample request form or to the page top.

### Audience Versions

Two copy tracks exist as separate tabs in the working document:

- **Prospects** — More content; assumes no prior brand familiarity
- **Existing Customers** — Condensed; assumes product awareness

## Constant Contact Template

The approved template follows a consistent shell across all four emails:

- **Header** — Consistent Didion branding; does not change between emails
- **Hero image** — Large image at top; updated per email
- **Body content** — Copy, supporting images, and CTA text updated per email
- **CTA button** — Always present; verbiage changes (e.g., "Get a Custom Quote," "Contact Us Today," "Request a Sample")
- **Footer** — Consistent; does not change between emails

The template uses a blue background section and a gold background section as structural anchors. Spacing may be tightened slightly to improve density without sacrificing readability.

## Status

- **Template:** Approved
- **Copy:** Drafted; awaiting Diana's final review and edits
- **Graphics:** Delivered to Diana via email (sent ~7:41 AM day of call, ~12 MB)
- **Build:** On hold pending copy approval — Michal not to proceed with Constant Contact build until copy is signed off

## Key Decisions

- A fourth email was added during drafting; the original plan was three. The addition made logical sense once the content was condensed into a tighter sequence.
- Links will point to the Masa/Arepa landing page; anchor destination (top of page vs. form) to be confirmed.
- Product naming convention: when Corn Masa and Arepa are referenced together, use "Corn Masa and Arepa Flowers." When referenced separately, individual product names stand alone.

## Action Items

| Owner | Action |
|-------|--------|
| Diana | Review and finalize copy for all 4 emails (same day as call) |
| Diana | Confirm preferred link anchor — page top or form |
| Melissa | Hold on Constant Contact build until copy is approved |
| Melissa | Ensure mock-ups are fully proofed before sending for review |

## Notes on Proofing

Diana flagged that mock-ups should be more thoroughly proofed before review. Minor errors (e.g., missing punctuation in CTAs) are distracting during approval reviews. Melissa acknowledged and committed to tighter proofing on future deliverables.

## Related

- [[wiki/clients/didion/_index|Didion Client Overview]]
- [[wiki/knowledge/web/didion-masa-arepa-landing-page|Masa/Arepa Landing Page]]
- [[wiki/meetings/2026-04-05-didion-marketing-call|Meeting: Didion Marketing Call — Landing Page, Email Campaign & Website Issues]]