---
title: Rockford Fosgate Subwoofer Email Promo
type: article
created: '2026-01-15'
updated: '2026-01-15'
source_docs:
- raw/2026-01-15-flynn-audio-marketing-call-114628259.md
tags:
- email-marketing
- flynn-audio
- rockford-fosgate
- subwoofers
- map-pricing
- woocommerce
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Rockford Fosgate Subwoofer Email Promo

## Overview

Flynn Audio is running a limited email promotion to clear 4–5 Rockford Fosgate subwoofer packages (2 open-box, 3 new). The email will use an existing template and target the existing customer list. The core challenge is structuring the discount in a way that complies with Rockford Fosgate's Minimum Advertised Price (MAP) rules — the final approach is pending Sam's confirmation with his distributor.

Related client: [[wiki/clients/flynn-audio/_index]]

---

## Inventory

- **Units available:** ~4–5 total (2 open-box, 3 new)
- **Brand:** Rockford Fosgate (Rockford-only for this send; Alpine/Sony held as fallback if Rockford sells through)
- **Installed value:** ~$1,200–$1,500 per package
- **Target discount:** ~$500–$600 off (roughly 40%)
- **Enclosures:** Flynn Audio-branded enclosures ordered; logo on exterior — Sam to photograph in showroom once received

---

## Discount Method — Decision Pending

Three approaches were evaluated:

| Option | Status | Notes |
|---|---|---|
| **Free Installation** (~$600 value) | ❌ Rejected | Doesn't appeal to DIY buyers; perceived value questioned |
| **Direct % Discount** (~40% off) | ⚠️ Preferred, pending MAP check | Cleanest for customer; risk of violating Rockford Fosgate MAP rules |
| **"Add to cart to see price"** | ❌ Not viable | Not a native WooCommerce feature; requires custom dev work |

**Decision path:** Sam contacts distributor to confirm whether a direct advertised discount is MAP-compliant. If yes, Karly creates a direct-to-cart link with the discounted price applied.

---

## Email Structure

- **Template:** Existing Flynn Audio email template (single hero image + copy + CTA)
- **Urgency:** "This week only" or similar limited-time framing
- **Hero image:** Photo of Rockford Fosgate sub loaded into Flynn Audio-branded enclosure, shot in showroom against wood backdrop
- **Copy:** Karly drafting in Google Doc for Sam's review
- **CTA:** Links directly to product page (or direct-to-cart link if MAP allows discount)

---

## Key Decisions

- Email will focus on **Rockford Fosgate only** for this send; Alpine/Sony mentioned as potential upsell if Rockford stock sells through
- **"Free installation"** framing was explicitly rejected — Sam noted it reads as hollow to buyers who know installation is expected
- Open-box units will be positioned as an **even better deal** within the same email
- Copy will be drafted in a **Google Doc** so Sam can make inline edits before it's loaded into the template

---

## Action Items

- [ ] **Sam:** Send Rockford Fosgate product specs and pricing to Karly
- [ ] **Sam:** Photograph subwoofer(s) in Flynn Audio-branded enclosure in showroom; send to Karly
- [ ] **Sam:** Contact distributor to confirm MAP-compliant promo approach
- [ ] **Sam:** Decide on discount vs. open-box framing once MAP is clarified
- [ ] **Karly:** Draft email copy in Google Doc and send to Sam by EOD Jan 16 (or Jan 19 at latest)
- [ ] **Karly:** Once MAP approach confirmed, email Sam with recommended promo structure; create direct-to-cart link if direct discount is allowed

---

## Related Notes

- [[wiki/knowledge/email-marketing/]] — Email marketing index
- [[wiki/knowledge/seo/domain-rating-strategy]] — DR/SEO strategy discussed in same call
- [[wiki/clients/flynn-audio/2026-01-15-marketing-call]] — Full meeting notes
- MAP pricing constraints are a recurring consideration for vendor-branded promotions; see also [[wiki/knowledge/ecommerce/map-pricing-workarounds]] if that article exists