---
title: PaperTube Marketing Email Domain Setup
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-02-05-papertube-asymmetric-marketing-call-120063734.md
tags:
- papertube
- email-infrastructure
- salesforce
- account-engagement
- email-deliverability
- dns
layer: 2
client_source: null
industry_context: null
transferable: true
---

# PaperTube Marketing Email Domain Setup

## Overview

To protect PaperTube's primary domain sender reputation, all outbound marketing emails will be sent from a dedicated subdomain: `papertube.pro`. This isolates cold/marketing traffic from the main `papertube.co` domain, reducing the risk of deliverability degradation if marketing sends generate spam complaints or low engagement.

This setup was decided during the [[wiki/clients/papertube/meetings/2026-02-05-linkedin-pilot-sales-flow-email-domain|February 2026 strategy call]] and is a prerequisite for launching the Account Engagement email campaigns tied to the [[wiki/clients/papertube/projects/linkedin-ad-pilot|LinkedIn ad pilot]].

---

## Configuration Decisions

| Setting | Value |
|---|---|
| Marketing domain | `papertube.pro` |
| Sender address | `sam@papertube.pro` |
| Reply routing | Auto-forward to Parag Agrawal (`parag@papertube.co`) |
| Sending platform | Salesforce Account Engagement (Pardot) |
| DNS records required | SPF (minimum); DKIM recommended |

### Why `sam@`?

The name "Sam" was chosen deliberately — it is gender-neutral and does not correspond to any existing PaperTube employee's primary email address (the only Sam on staff uses `samantha.a@papertube.co`). This avoids confusion while keeping the sender name human and approachable.

### Why a separate domain?

The leads being emailed are sourced from third-party data (not inbound opt-ins), making this effectively a cold outreach list. Sending cold campaigns from the primary `papertube.co` domain risks:

- Spam complaints degrading domain reputation
- Deliverability issues affecting transactional and relationship emails sent from the main domain

Using `papertube.pro` as a dedicated marketing domain contains any reputation impact.

---

## Technical Setup Steps

Owned by **Mark Hope** (`mark.hope@asymmetric.pro`).

1. **Purchase domain** — Register `papertube.pro` via preferred registrar.
2. **Create mailbox / forwarding rule** — Set up `sam@papertube.pro` with no active inbox; configure auto-forward of all inbound replies to `parag@papertube.co`.
3. **Configure DNS records** — Add SPF record authorizing Salesforce Account Engagement mail servers to send on behalf of `papertube.pro`. DKIM and DMARC records are also recommended for improved deliverability.
4. **Add domain to Account Engagement** — Register `papertube.pro` as a verified sending domain within the Salesforce Account Engagement instance.
5. **Send test emails** — Send internal test messages from `sam@papertube.pro`, verify:
   - Emails land in inbox (not spam)
   - Reply-to routing forwards correctly to Parag
   - Tracking pixels and links resolve properly

Do not send the first live batch until all tests pass.

---

## Downstream Dependencies

This domain setup is a blocking dependency for:

- **Account Engagement email campaigns** — Emails cannot be built and sent until the verified sending domain is in place.
- **Sales follow-up warm lead track** — The multi-touch nurture sequence described in [[wiki/clients/papertube/projects/sales-follow-up-process|PaperTube Sales Follow-up Process]] will send from this domain.
- **First email batch target** — Approximately February 13, 2026 (one week after landing pages are finalized).

---

## Related

- [[wiki/clients/papertube/meetings/2026-02-05-linkedin-pilot-sales-flow-email-domain|Meeting: LinkedIn Pilot, Sales Flow, Email Domain (Feb 2026)]]
- [[wiki/clients/papertube/projects/linkedin-ad-pilot|PaperTube LinkedIn Ad Pilot]]
- [[wiki/clients/papertube/projects/sales-follow-up-process|PaperTube Sales Follow-up Process]]
- [[wiki/knowledge/email-marketing/marketing-domain-isolation|Knowledge: Marketing Domain Isolation for Sender Reputation]]