---
title: Quarra Stone Email Campaign
type: article
created: '2026-02-09'
updated: '2026-02-09'
source_docs:
- raw/2026-02-09-quarra-stone-marketing-call-120947071.md
tags:
- email-marketing
- quarra-stone
- campaign
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Quarra Stone Email Campaign

## Overview

Asymmetric is executing an email marketing campaign for [[wiki/clients/quarra-stone/_index|Quarra Stone]] as part of a broader marketing initiative that includes [[wiki/knowledge/abm/quarra-abm-strategy|ABM strategy]] and lookbook production. As of the February 2026 sync, the initial campaign is in its final stages with completion expected by end of week (EOW 2026-02-09).

## Status

| Item | Status |
|---|---|
| Current campaign | Nearly complete — due EOW 2026-02-09 |
| Technical infrastructure | Finalized |
| Future campaigns | Ready to build (faster turnaround expected) |

## Technical Infrastructure

The initial campaign took longer than expected due to the time required to finalize the underlying technical setup. Now that the infrastructure is in place, subsequent email campaigns for Quarra Stone will be significantly faster to build and deploy.

> "Now that we've got everything set up how it's supposed to, these emails will be a lot quicker to build."
> — Lauren Pomaranski, 2026-02-09 sync

This is a meaningful efficiency gain: the first campaign absorbed the one-time setup cost, and all future campaigns benefit from the established foundation.

## Campaign Scope

- Current campaign is being finalized and delivered EOW
- Additional email campaigns are planned as part of the broader ABM strategy — these will be drafted in parallel with landing page and ad copy once the [[wiki/knowledge/abm/quarra-abm-strategy|ABM strategy review]] is unblocked by Lincoln Durham

## Key Contacts

- **Lauren Pomaranski** (lpomaranski@quarrastone.com) — Quarra Stone primary contact
- **Lincoln Durham** (lldurham@quarrastone.com) — Quarra Stone stakeholder; input required for ABM targeting
- **Karly Oykhman** (karly.oykhman@asymmetric.pro) — Asymmetric lead on campaign execution

## Action Items

- [x] Finalize current email campaign by EOW 2026-02-09 (@Karly Oykhman)
- [ ] Draft new email campaigns aligned with ABM strategy once Lincoln's review is complete (@Karly Oykhman)

## Related

- [[wiki/clients/quarra-stone/_index|Quarra Stone Client Overview]]
- [[wiki/knowledge/abm/quarra-abm-strategy|Quarra Stone ABM Strategy]]
- [[wiki/meetings/2026-02-09-quarra-stone-marketing-call|2026-02-09 Quarra Stone Marketing Call]]