---
title: American Extractions Stick Pack Product Formulas
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-11-10-american-extractions-marketing-call-100505846.md
tags:
- american-extractions
- stick-packs
- product-development
- wellness
- drink-mixes
- food-beverage
- b2b
- 2026-planning
layer: 2
client_source: null
industry_context: food-beverage
transferable: true
---

# American Extractions Stick Pack Product Formulas

## Overview

American Extractions is expanding its stick pack product line beyond hemp/cannabinoid formulas into mainstream wellness drink mixes. Six formulas are in development or ready to adapt, with a target marketing launch date of **January 1, 2026**. This expansion is a direct response to anticipated hemp regulation and a strategic pivot to position the company as a **wellness powder manufacturer** rather than a THC/CBD-focused brand.

See [[clients/american-extractions/_index]] for full client context and [[wiki/knowledge/food-beverage/american-extractions-brand-pivot]] for the broader strategic rationale.

---

## 2026 Formula Pipeline

| Formula | Category | Status |
|---|---|---|
| Energy | Performance / Stimulant | In development |
| Focus | Cognitive / Stimulant | In development |
| Sleep | Recovery / Relaxation | In development |
| Relax | Recovery / Relaxation | In development |
| Pre-Workout | Performance | Adapting existing formula |
| Post-Workout | Performance | Adapting existing formula |

### Notes from Source Meeting

- **Energy** and **Focus** are treated as a related pair
- **Sleep** and **Relax** are treated as a related pair
- **Pre-workout** and **Post-workout** are adaptations of formulas American Extractions has already produced — lower development lift
- Cannabinoids (e.g., Delta-9) may remain as an **optional ingredient** in some formulas, but are not the driver or primary marketing angle

> *"We are a wellness powder manufacturer with a variety of potential actives. If cannabinoids remain legal, that's just like a sub-point under that — it's another ingredient like alpha-GPC or creatine. But it's not the driver."*
> — Mark Schweiger, American Extractions

---

## Marketing Readiness Guidance

Caitlin Doak noted that formulas do not need to be fully white-label-ready before marketing begins. The recommendation from the November 2025 call was to **start building keyword rankings and content now**, using the formula categories as content pillars even before the products are formally launched.

Suggested content approach:
- Blog posts targeting keywords like "energy drink mix manufacturer," "custom focus powder," "pre-workout stick pack contract manufacturing"
- Social media posts introducing each formula category
- Landing page rework to reflect the full wellness formula lineup (replacing hemp-centric copy)

Karly Oykhman (Asymmetric) committed to incorporating these six formulas into the content calendar and reworking the Google Ads stick pack landing page to align with the new positioning.

---

## Positioning Context

These formulas are central to the brand pivot away from THC/CBD. The new positioning frames American Extractions as a **B2B wellness powder manufacturer** serving beverage brands, hospitality, and other non-cannabinoid markets. Stick packs are the primary delivery format, but the company also produces sachets and multi-serve formats.

Key messaging shift:
- **Old:** THC/CBD/hemp manufacturer that also does stick packs
- **New:** Wellness powder manufacturer (energy, focus, sleep, relax, performance) that can optionally include cannabinoids

---

## Related

- [[clients/american-extractions/_index]]
- [[meetings/2025-11-10-american-extractions-marketing-call]]
- [[wiki/knowledge/food-beverage/american-extractions-brand-pivot]]
- [[wiki/knowledge/marketing/b2b-email-marketing-lead-lists]]