---
title: Monday Budget Optimization Script — Adava Care
type: article
created: '2026-02-04'
updated: '2026-02-04'
source_docs:
- raw/2026-02-04-adava-care-marketing-call-119653653.md
tags:
- google-ads
- budget-optimization
- automation
- scripts
- adava-care
- conversion-rate-optimization
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Monday Budget Optimization Script — Adava Care

## Overview

During the 2026-02-04 Adava Care marketing call, AAG implemented an automated Google Ads script to increase campaign budgets on Mondays, based on observed data showing Mondays convert approximately **60% better** than other days of the week. A one-month analysis window was scheduled to evaluate the script's impact before making permanent adjustments.

This approach is a lightweight form of dayparting — rather than manually adjusting budgets each week, the script handles the Monday boost automatically.

---

## Rationale

| Signal | Detail |
|---|---|
| Monday conversion lift | ~60% above weekly average |
| Mechanism | Automated script raises daily budget on Mondays |
| Revert plan | Script can be rolled back if data doesn't support continued use |
| Review date | ~one month from 2026-02-04 (approx. 2026-03-04) |

The insight emerged from reviewing campaign-level conversion data across Adava Care's active Google Ads campaigns. Rather than spreading budget evenly across all days, concentrating spend on the highest-converting day was identified as a low-risk efficiency gain.

---

## Implementation Details

- **Script type:** Google Ads budget adjustment script (automated, scheduled)
- **Trigger:** Day of week = Monday
- **Effect:** Increases daily budget above the standard rate on Mondays
- **Campaigns affected:** Active Adava Care Google Ads campaigns (excludes paused campaigns, e.g., St. Francis' reduced to $10/day due to location being at capacity)
- **Monitoring:** Analysis scheduled approximately one month post-implementation to assess performance delta

---

## Related Context from This Call

- St. Francis' campaign budget was simultaneously cut to **$10/day** because the location is full, with a plan to increase again when a new building opens. This illustrates the broader budget strategy: align spend with actual capacity and demand.
- Click-to-call conversions were found to be incorrectly valued at **0.5** instead of 1. Sebastian flagged this for correction, which may affect how conversion data from the Monday script is interpreted — the fix should be confirmed before drawing conclusions from the one-month review.

See: [[clients/adava-care/meetings/2026-02-04-adava-care-marketing-call]]

---

## Generalizable Insight

> **When day-of-week conversion data shows a strong, consistent pattern, automated budget scripts are a practical way to capture that lift without manual intervention.** The key discipline is setting a defined review date and ensuring conversion tracking is accurate before interpreting results.

This pattern applies to any Google Ads account with sufficient conversion volume to identify day-of-week trends. A ~60% lift is a strong signal; even a 20–30% lift may justify a modest budget shift.

---

## Action Items & Follow-Up

- [ ] **Sebastian (AAG):** Confirm click-to-call conversion value is updated to 1 before the review date
- [ ] **AAG:** Pull Monday vs. non-Monday conversion data ~2026-03-04 and compare to pre-script baseline
- [ ] **AAG:** If script shows positive results, document the budget multiplier used as a reusable template for other clients

---

## Related Articles

- [[clients/adava-care/_index]]
- [[knowledge/google-ads/conversion-tracking-best-practices]]
- [[knowledge/google-ads/dayparting-and-budget-scheduling]]