---
title: AHS Google Ads Lead Form → MarketSharp Zapier Integration
type: article
created: '2026-01-29'
updated: '2026-01-29'
source_docs:
- raw/2026-01-29-ahs-marketing-meeting-118298810.md
tags:
- google-ads
- zapier
- marketsharp
- ppc
- automation
- client:ahs
layer: 2
client_source: null
industry_context: null
transferable: true
---

# AHS Google Ads Lead Form → MarketSharp Zapier Integration

## Overview

A technical integration failure is preventing leads captured via a Google Ads lead form from automatically syncing into [[wiki/clients/ahs/_index|AHS]]'s CRM (MarketSharp). As a workaround, leads are accumulating in a CSV export inside Google Ads — but that CSV cannot currently be downloaded without elevated permissions. A Zapier automation is being built to resolve this permanently.

This issue was surfaced during the [[wiki/clients/ahs/meetings/2026-01-29-marketing-meeting|2026-01-29 AHS Marketing Meeting]].

---

## The Problem

### What's Happening

The **Pmax campaign** (a broad-reach Performance Max campaign running across AHS's services) is generating leads through a **Google Ads native lead form**. These leads never reach MarketSharp — they sit in a CSV inside the Google Ads interface.

### Why It Matters

- ~10 leads were captured in the week following the January 23 budget increase
- All Pmax conversions during that period came through the broken lead form
- Leads cannot be acted on until manually exported and forwarded
- Sebastian currently lacks the Google Ads permissions required to download the CSV — Mark must intervene each time

> *"There's some leads that are just sitting there that I want to forward to you. And when we get that connection, they'll go straight into MarketSharp, which will be great."*
> — Sebastian Gant, 2026-01-29

---

## Proposed Solution: Zapier Integration

Build a Zap that listens for new Google Ads lead form submissions and automatically creates a corresponding record in MarketSharp.

**Trigger:** New lead submitted via Google Ads lead form
**Action:** Create/populate lead record in MarketSharp

This eliminates the manual CSV export step entirely and ensures leads are actionable in real time.

### Dependencies

- **Mark** (Asymmetric developer) needs to configure the Zap — Sebastian has flagged the requirement but needs to follow up
- Mark is currently transitioning off other projects and moving focus to AHS work, so timing is favorable

---

## Interim Workaround

Until the Zap is live:

1. Sebastian requests the lead CSV export from Mark (who has the necessary permissions)
2. Mark downloads and sends the CSV
3. Sebastian forwards leads to Gina manually

> **Note:** Sebastian temporarily paused the lead form to avoid accumulating leads that couldn't be contacted. Consider whether to re-enable it once the Zap is confirmed working.

---

## Related Context: Budget Increase & Campaign Performance

The lead form issue became more visible after AHS increased PPC budget on **January 23, 2026**:

| Campaign | Observation |
|---|---|
| **Pmax** | ~10 leads generated, all via the broken lead form |
| **Mold Search** | Impression share increased ~1% to ~27%; limited by low search volume |

Low search volume is attributed partly to severe winter weather keeping potential customers focused elsewhere. Sebastian plans to **expand keyword targeting** on the Mold Search campaign to increase reach independent of budget constraints.

---

## Action Items

- [ ] **Sebastian:** Follow up with Mark to build the Zapier integration (Google Ads lead form → MarketSharp)
- [ ] **Sebastian:** Request the current lead CSV from Mark and forward to Gina
- [ ] **Sebastian/Mark:** Confirm lead form re-activation once Zap is live and tested
- [ ] **Sebastian:** Expand Mold Search campaign keywords to improve impression share

---

## Related Articles

- [[wiki/clients/ahs/meetings/2026-01-29-marketing-meeting|2026-01-29 AHS Marketing Meeting]]
- [[wiki/knowledge/google-ads/pmax-campaigns|Performance Max Campaigns]]
- [[wiki/knowledge/zapier/crm-integrations|Zapier CRM Integrations]]
- [[wiki/clients/ahs/_index|AHS Client Index]]