---
title: ClearMix Campaign Strategy
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-27-american-extractions-marketing-call-97110351.md
tags:
- google-ads
- clearmix
- american-extractions
- ppc
- keyword-strategy
layer: 2
client_source: null
industry_context: null
transferable: true
---

# ClearMix Campaign Strategy

Campaign notes and strategic direction for the American Extractions ClearMix Google Ads campaign, as discussed in the [[wiki/clients/american-extractions/_index|American Extractions]] October 2025 marketing sync.

## Campaign Status (as of Oct 2025)

| Metric | Value |
|---|---|
| Conversions (last 30 days) | 0 |
| CTR | Near average (~5%) |
| CPC | High (competitive keywords) |
| Daily Budget | $15/day → $20/day (recommended) |
| Monthly Budget Cap | ~$1,100 (combined with Stick Packs) |

## Core Problems

### 1. Zero Conversions
ClearMix recorded 0 form fills or calls in the 30-day window reviewed. This is the primary concern. The low impression volume makes it difficult to draw reliable conclusions — the campaign has not yet reached the ~5,000 impression threshold Asymmetric uses before making strong optimization decisions.

### 2. High CPC from Competitive Keywords
The cost-per-click on ClearMix is significantly higher than the [[wiki/knowledge/google-ads/american-extractions-stick-packs-campaign|Stick Packs campaign]] because the keywords being bid on are more competitive. This compresses margin and limits how much traffic the budget can buy.

### 3. Low Impression Volume
Starting with very narrow, highly specific keywords limited reach too much. Insufficient impressions prevent statistically meaningful performance analysis.

## Strategic Adjustments

### Budget Increase: $15 → $20/day
Increasing the daily budget from $15 to $20 is recommended to generate more impressions and gather enough data for reliable optimization. At $20/day, the combined monthly cap across both campaigns (ClearMix + Stick Packs) is approximately $1,100 — though actual spend will vary with search traffic volume.

### Keyword Expansion: Narrow → Broader
The campaign started with exact/narrow match keywords targeting a very specific audience. The strategy is shifting toward broader but still relevant keywords to:
- Increase impression volume
- Lower average CPC by reducing competition on any single term
- Capture a wider but still qualified audience

This mirrors the adjustment already made on the Stick Packs campaign, which improved impressions there.

### Image Refresh
New ad imagery was updated (as of the call date) to improve CTR. ClearMix CTR was near average (~5%); the image update is expected to push it above average, as it did for Stick Packs (7.5–7.6%).

## Relationship to Domain Rating

A significant portion of search impression loss across both campaigns is attributed to **Search Lost (Rank)** — Google's ad rank algorithm factors in the site's Domain Rating (DR). At DR 20, the site is losing ad auctions it is bidding on. The proposed [[wiki/knowledge/seo/domain-rating-boost-proposal|DR boost from 20 → 40]] is expected to reduce this loss and directly improve ClearMix ad visibility without any budget increase.

## Conversion Tracking Setup

Conversions are tracked via:
- **Form fills** on the ClearMix landing page
- **Phone calls** originating from the ad

There is no visibility into on-page behavior (scroll depth, section engagement, etc.). The team is also cleaning up extraneous conversion goals that were inadvertently included in reporting.

## Open Questions / Watch Items

- Will the broader keyword set lower CPC without sacrificing lead quality?
- Will the $20/day budget generate enough impressions to reach the 5,000-impression analysis threshold?
- How much will the DR boost (if approved) reduce Search Lost (Rank) for ClearMix specifically?
- If conversions remain at 0 after reaching 5,000 impressions, a deeper landing page and offer review may be warranted.

## Related

- [[wiki/knowledge/google-ads/american-extractions-stick-packs-campaign|Stick Packs Campaign]] — parallel campaign with stronger CTR (7.5%) and 3 conversions
- [[wiki/knowledge/seo/domain-rating-boost-proposal|Domain Rating Boost Proposal]] — $250 service to raise DR 20 → 40; directly impacts ad rank
- [[wiki/clients/american-extractions/meetings/2025-10-american-extractions-marketing-call|Oct 2025 Marketing Call]] — source meeting