---
title: American Extractions ClearMix & Stick Pack Campaigns
type: article
created: '2025-10-13'
updated: '2025-10-13'
source_docs:
- raw/2025-10-13-american-extractions-marketing-call-93801757.md
tags:
- google-ads
- american-extractions
- clearmix
- stick-packs
- campaigns
- performance
layer: 2
client_source: null
industry_context: null
transferable: true
---

# American Extractions ClearMix & Stick Pack Campaigns

Two Google Ads campaigns running for [[wiki/clients/american-extractions/index|American Extractions]] targeting their ClearMix drink mix and Stick Pack product lines. Both campaigns are in early stages with limited data; optimization is ongoing.

## Campaign Overview

| Campaign | Status | Launch Date | Geo Target |
|---|---|---|---|
| ClearMix | Relaunched | ~Oct 6, 2025 | California & Colorado |
| Stick Pack | Active | ~Sep 22, 2025 | Continental U.S. |

### ClearMix Campaign

Originally launched but produced no results due to **low keyword search volume**. The campaign was rebuilt and relaunched the week of Oct 6, 2025 with the following changes:

- Added **broad match keywords** to capture related search queries beyond exact terms
- Added additional ad imagery
- Geo-targeting limited to **California and Colorado** due to looser hemp advertising regulations in those states

Mark Schweiger indicated he'd prefer to expand to continental U.S. targeting; Karly noted the current restriction was a deliberate test strategy given the hemp-specific nature of ClearMix. Expansion is a likely next step once initial data is gathered.

### Stick Pack Campaign

Broader campaign targeting general stick pack manufacturing/contract manufacturing queries, not limited to hemp/cannabinoid keywords. Running since approximately Sep 22, 2025.

- Geo-target: **Continental U.S.**
- Keyword strategy: both cannabinoid-specific and broad manufacturing terms
- Higher search volume than ClearMix due to broader keyword set and larger geo

## Performance Snapshot (as of Oct 13, 2025)

- **Total conversions:** 3 (across both campaigns)
- **Click-through rate:** High — above the 5% benchmark Asymmetric targets
- **Cost per click:** High — active work underway to reduce via bid adjustments
- **Search impression share (Stick Pack):** Low — attributed to new subdomain not yet indexed/trusted by Google, and budget constraints
- **Impressions:** Low overall; insufficient data for major optimization decisions

> The campaigns are hosted on a **separate subdomain** from the main American Extractions website, a deliberate choice to limit liability exposure. This means Google needs additional time to index and establish domain quality signals.

## Optimization Cadence

- Ads team reviews campaigns **daily**
- Adjustments (bid changes, keyword tweaks, ad copy) made approximately **every other day**
- Karly provides updates to the client at **bi-weekly syncs** and via **Monday email updates** on off-weeks

## Key Decisions & Notes

- **ClearMix geo expansion:** Mark prefers continental U.S.; team will evaluate once learning phase data is sufficient
- **Broad match rationale:** Necessary for ClearMix due to niche keyword volume; helps capture adjacent searches
- **Subdomain tradeoff:** Reduces liability risk but slows Google's trust/indexing timeline — expected to normalize within ~1 month of launch
- **Learning phase timeline:** Approximately 1 month expected before enough data exists to draw meaningful conclusions and make significant structural changes

## Related

- [[wiki/clients/american-extractions/index|American Extractions Client Index]]
- [[wiki/meetings/2025-10-13-american-extractions-marketing-call|Oct 13 2025 Marketing Call]]