---
title: Crazy Lenny's Google Ads Campaign Pause
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-03-31-crazy-lennys-marketing-call-134282356.md
tags:
- google-ads
- crazy-lennys
- campaign-management
- revenue
- asymmetric
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Crazy Lenny's Google Ads Campaign Pause

## Overview

As of the March 31, 2026 marketing sync, Google Ads campaigns for Crazy Lenny's remain **paused**. The client (Steve) has requested continued hold on ad spend until revenue stabilizes. Reactivation is entirely client-gated — Asymmetric will not turn campaigns back on without an explicit green light from Steve.

This is a recurring check-in item and should be revisited each call until the campaigns are reactivated.

## Decision

**Campaigns stay paused.** Steve described revenue as "sputtering" — just beginning to pick up — and does not want to commit ad spend until cash flow is more stable. No target date or revenue threshold was specified.

> *"We're just getting some revenue going now. It's sputtering, but we're getting there. So, not yet."*
> — Steve Lindenau, 2026-03-31

## Reactivation Criteria

- **Owner:** Steve Lindenau (client)
- **Trigger:** Steve provides explicit approval ("green light") to reactivate
- **Asymmetric action on approval:** Turn campaigns back on promptly; no further client confirmation needed beyond the initial green light

There are no defined revenue benchmarks or timeline commitments. The decision is qualitative and at Steve's discretion.

## Context

- Campaigns were already paused prior to this call; this meeting confirmed continuation of that status
- The pause appears tied to broader seasonal or business-cycle cash flow concerns, not campaign performance issues
- Steve did not raise any concerns about the campaigns themselves — the hold is purely financial

## Related Decisions

- **Earth Day promo:** Also declined at this meeting; Steve felt customer interest in Earth Day was too low to justify a campaign. See [[clients/crazy-lennys/_index]] for full meeting context.
- **eFlow project:** Separately on hold pending Steve's Taiwan partner visit. See [[knowledge/eflow/eflow-project-hold]].

## Action Items

- [ ] **Karly:** Hold campaigns paused; await Steve's green light before reactivating
- [ ] **Karly:** Follow up on Google Ads status at next scheduled call if no word received

## Source Meeting

[[meetings/2026-03-31-crazy-lennys-marketing-call]]
— Attendees: Karly Oykhman, Melissa Cusumano (Asymmetric); Steve Lindenau (Crazy Lenny's)