---
title: Old World Popcorn Shopping Campaign Setup — 2025-12-10
type: article
created: '2025-12-10'
updated: '2025-12-10'
source_docs:
- raw/2025-12-10-weekly-call-w-gilbert-107737119.md
tags:
- google-ads
- google-merchant-center
- old-world-popcorn
- doodla-farms
- campaign-setup
- shopping
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Old World Popcorn Shopping Campaign Setup — 2025-12-10

## Overview

During the [[wiki/meetings/2025-12-10-weekly-call-gilbert|2025-12-10 weekly call]], Gilbert attempted to create a Google Shopping campaign for Old World Popcorn products. The effort was blocked because Old World Popcorn has no linked Google Merchant Center — only the Doodla Farms GMC account exists, and its product feed is scoped to DoodlaFarms.com. Mark investigated options and submitted a request to Google for a GMC **Advanced Account**, which would unlock sub-account functionality and allow Old World Popcorn to be managed as a separate entity under the same umbrella.

**Current status: GMC Advanced Account review in progress.**

---

## Problem

Gilbert could not add Old World Popcorn products when building a new Shopping campaign in Google Ads. When selecting a Merchant Center during campaign setup, only the Doodla Farms account appeared. Old World Popcorn products are sold under a separate brand and website, so they are not present in the Doodla Farms feed.

> "I don't see any Merchant Center for Old World, so I only see the Doodla Farms, so I cannot add the products of Old World here." — Gilbert

---

## Investigation

Mark walked through the Doodla Farms GMC account to understand the feed structure:

- Products are sourced from **DoodlaFarms.com** via a **Google Shopping Feed** plugin (WordPress/WooCommerce).
- The `Google for WooCommerce` plugin appears installed but its connection status was unclear during the call.
- Adding a second website's products directly to the existing Doodla Farms Merchant Center was considered but ruled out — Old World Popcorn warrants its own separate account for clean brand separation.

### GMC Product Approval Issues (noted in passing)

While reviewing the Doodla Farms GMC, Mark flagged several disapproved products worth investigating separately:

| Product | Status | Action |
|---|---|---|
| Organic Dried Beans (1.5 lb) | Not approved | Investigate — see action item |
| 25 lb bags (popcorn, cornmeal) | Not approved | Low priority; bulk SKUs not targeted |
| Personalized gift note | Not approved | Expected; not a shoppable product |

See action item: *Investigate Doodla Farms GMC disapprovals for 1.5 lb organic dried beans.*

---

## Solution: GMC Advanced Account

To host Old World Popcorn products without creating a fully separate, unrelated GMC account, Mark requested an **Advanced Account** upgrade on the existing Doodla Farms GMC.

**What this enables:**
- Sub-accounts under a single GMC parent
- Old World Popcorn can be set up as its own sub-account with its own product feed
- Keeps both brands manageable within the same Google Business Manager structure

**How to request:**
1. In GMC, go to **Settings → General**
2. Under **Account Setup**, select **Advanced Account Setup**
3. Submit the conversion request (business type, contact info)

**Status as of 2025-12-10:** *"Review in progress. You'll receive an email when your request is reviewed and completed."*

---

## Next Steps

- [ ] **Mark:** Monitor email for GMC Advanced Account approval notification
- [ ] **Mark/Gilbert:** Once approved, create Old World Popcorn sub-account and configure a new product feed (likely a separate WooCommerce/Shopping Feed setup pointed at the Old World website)
- [ ] **Gilbert:** Investigate GMC disapprovals for Doodla Farms 1.5 lb organic dried beans

---

## Related

- [[wiki/clients/doodla-farms/_index|Doodla Farms — Client Overview]]
- [[wiki/clients/old-world-popcorn/_index|Old World Popcorn — Client Overview]]
- [[wiki/knowledge/google-ads/google-merchant-center-advanced-accounts|Google Merchant Center Advanced Accounts & Sub-Accounts]]