---
title: Old World Google Merchant Center & Shopping Feed Setup
type: article
created: '2025-11-24'
updated: '2025-11-24'
source_docs:
- raw/2025-11-24-weekly-call-w-karly-103855138.md
tags:
- google-ads
- google-merchant-center
- old-world
- doodla-farms
- seo
- setup
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Old World Google Merchant Center & Shopping Feed Setup

## Overview

Running Google Ads for Old World is currently blocked on the absence of a Google Merchant Center (GMC) account and a connected shopping feed. This is a prerequisite for any Google Shopping campaigns. Mark estimated the full setup at **3–4 hours of work**.

This came up during the [[wiki/meetings/2025-11-24-weekly-call-karly|2025-11-24 weekly call with Karly]] as an urgent task for the [[wiki/clients/old-world/_index|Old World]] account.

## Tasks Required

1. **Create a Google Merchant Center account** for Old World
2. **Build a shopping feed** and connect it to the GMC account

These are tracked as separate Salesforce tasks (created by Karly).

## Key Decision: Shared vs. Separate Merchant Center

Mark flagged a potential shortcut: since Old World is a brand under [[wiki/clients/doodla-farms/_index|Doodla Farms]] (not a separate legal entity), it may be possible to add the Old World shopping feed to the **existing Doodla Farms Merchant Center account** rather than creating a net-new one.

**Concern raised:** Would Doodla Farms branding appear on Old World ads?

**Mark's assessment:** No — when setting up a Google Ads campaign, you specify which products to include. Old World products would be scoped to their own campaign and would not surface Doodla Farms branding.

**Status:** Needs confirmation. Mark to verify before proceeding.

## Context: Why This Is Urgent

Old World's website currently has a **Domain Rating of 0**, meaning organic SEO will take time to gain traction. Google Ads (specifically Shopping ads) is the faster path to driving product visibility and sales. Without GMC and a shopping feed, no Shopping campaigns can run.

See also: [[wiki/knowledge/seo/domain-rating-building|Domain Rating Building]] for the parallel SEO effort underway for Old World.

## Assignee & Timeline

- **Owner:** Mark Hope
- **Support:** Karly to create Salesforce tasks to track GMC setup and feed build
- **No hard deadline set**, but flagged as a priority given Old World's early-stage traffic situation

## Related

- [[wiki/clients/old-world/_index|Old World Client Overview]]
- [[wiki/clients/doodla-farms/_index|Doodla Farms Client Overview]]
- [[wiki/meetings/2025-11-24-weekly-call-karly|Weekly Call w/ Karly — 2025-11-24]]