---
title: Google Display Campaigns — Overhead Door
type: article
created: '2025-11-05'
updated: '2025-11-05'
source_docs:
- raw/2025-11-05-overhead-door-marketing-meeting-99392112.md
tags:
- google-ads
- display-ads
- creative-approval
- overhead-door-madison
- ppc
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Google Display Campaigns — Overhead Door

## Overview

During the November 2025 campaign build-out for [[wiki/clients/overhead-door-madison/_index|Overhead Door Madison]], Google Display ad creative was submitted across multiple sizes and categories. Residential creatives were approved and went live; repair and commercial creatives were systematically disapproved, likely due to automated policy filtering. This article documents the approval status, suspected cause, and appeal strategy.

## Creative Approval Status

### Residential Ads ✅ Approved

All residential garage door ad sizes were approved and are actively running, including variants with the Overhead Door logo present. Multiple sizes were built out to maximize placement eligibility across the Google Display Network.

### Repair Ads ❌ Disapproved

Repair-focused creatives were rejected across all sizes. A second attempt was made with smaller copy to work around the automated filter — this also failed. The ads remain disapproved pending appeal.

### Commercial Ads ❌ Disapproved

Commercial creatives were similarly rejected. The disapproval reason is not clearly differentiated from the residential ads in terms of visual structure, making the rejection criteria ambiguous.

## Suspected Cause

The disapprovals are believed to be driven by **Google's automated creative review system** flagging the **"24/7 Anytime Repair" logo/badge** present in the repair and commercial creatives. The residential ads — which omit this element — passed without issue.

> "I think it's pretty automated the way they review these… the 24/7 anytime repair, they don't like that."
> — Sebastian Gant, Nov 5 meeting

The inconsistency between approved residential and disapproved commercial creatives (which are structurally similar aside from background imagery) further supports an automated, keyword/logo-triggered rejection rather than a manual policy decision.

## Appeal Strategy

- **Action owner:** [[wiki/people/sebastian-gant|Sebastian Gant]]
- Submit a formal appeal through Google Ads for the disapproved repair and commercial creatives
- If the appeal fails, consider removing or redesigning the "24/7" badge element from repair/commercial variants and resubmitting
- Residential campaigns continue running in the interim to maintain Display Network presence

## Current Campaign State

| Creative Set | Status | Notes |
|---|---|---|
| Residential (all sizes) | ✅ Live | Approved with logo; multiple sizes running |
| Repair | ❌ Disapproved | Appeal pending; "24/7" badge suspected trigger |
| Commercial | ❌ Disapproved | Appeal pending; reason unclear vs. residential |

## Related

- [[wiki/clients/overhead-door-madison/_index|Overhead Door Madison — Client Overview]]
- [[wiki/knowledge/google-ads/display-creative-policy|Google Display Creative Policy Notes]]
- [[wiki/meetings/2025-11-05-overhead-door-marketing-meeting|Meeting: Overhead Door Marketing — 2025-11-05]]