---
title: Trachte Multi-Lock Strategy
type: article
created: '2025-11-04'
updated: '2025-11-04'
source_docs:
- raw/2025-11-04-paulseb-sync-99020874.md
tags:
- google-ads
- trachte
- smart-locks
- ad-copy
- landing-pages
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Trachte Multi-Lock Strategy

## Overview

Trachte's Google Ads campaigns previously promoted a single proprietary product — the **Passport Lock** — with ad copy and landing pages built around that specific brand. Trachte has since partnered with multiple smart lock companies, making the old single-product messaging outdated and limiting. The updated strategy shifts to general smart lock messaging and directs traffic to a new consolidated "Lock Solutions" landing page featuring all available lock options.

This change applies to **both** the Trachte account and the TractRight account, each of which has its own Smart Lock campaign in Google Ads.

---

## Problem

- Existing ads explicitly name "Passport Lock by Trachte," which no longer reflects the full product offering.
- Sending traffic to a Passport Lock-specific page misses the opportunity to present the expanded lock portfolio.
- Copy is too narrow to capture prospects interested in smart access solutions generally.

---

## Solution

### Ad Copy

Replace Passport Lock-specific headlines and descriptions with general smart lock messaging. Example directions discussed:

- "Smart Entry System" (in place of "Passport Lock")
- "Smart Lock Solutions Help You Operate Smarter"
- "Find the Right Solution for Your Facility"
- "Modernize Your Access"

The goal is copy that works regardless of which specific lock a prospect ends up choosing.

### Landing Page

Direct ad traffic to the new **Lock Solutions page**, which aggregates all available lock products. This page exists on both the Trachte and TractRight websites — links to be added to the shared meeting/project documents.

---

## Implementation Approach

Rather than editing the currently active ads in place, the agreed workflow is:

1. **Create new ad variations** within the existing Smart Lock ad groups.
2. **Set new ads to paused** so Sebastian can review before anything goes live.
3. **Sebastian reviews and approves** the new ads.
4. **Pause the old Passport Lock ads** and **activate the new ones**.

This preserves the existing campaign history and avoids accidental disruption to live traffic during the transition.

> "If you want to, I guess it might even be better just to create a new ad and like pause it, and then I can review it, we'll turn off, or we'll pause these, and we'll turn on the ones that you create." — Sebastian Gant

---

## Scope

| Account | Campaign | Action |
|---|---|---|
| Trachte | Smart Lock (Search) | New paused ads with updated copy + Lock Solutions URL |
| TractRight | Smart Lock (Search) | New paused ads with updated copy + Lock Solutions URL |

---

## Context & Related Campaigns

- The **Trachte Big Ideas Show** event campaign ran concurrently and was considered a success. It used event-targeted geographic targeting and promoted a belt buckle giveaway at the booth. This is separate from the smart lock campaign.
- A **Spotify audio ad campaign** is also in planning for Trachte — a 30-second audio clip with customer list targeting. This is independent of the Google Ads smart lock work.
- Trachte is planning a future **bundle promotion** for locks, but a brief for that hasn't been submitted yet. No action needed on bundling until the brief arrives.

---

## Action Items

- [ ] Paul: Create new paused Smart Lock ads in Trachte Google Ads account with updated copy and Lock Solutions landing page URL
- [ ] Paul: Create new paused Smart Lock ads in TractRight Google Ads account with updated copy and Lock Solutions landing page URL
- [ ] Sebastian: Add TractRight and Trachte Lock Solutions page URLs to shared meeting documents
- [ ] Sebastian: Review new paused ads from Paul and approve before going live
- [ ] Paul: Review Trachte Fathom from the prior day's meeting for full context on next steps

---

## Related

- [[wiki/clients/trachte/_index]]
- [[wiki/knowledge/google-ads/paused-ad-review-workflow]]