---
title: Asymmetric ZoomInfo Credit Management
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-03-11-asymmetric-marketing-call-128951372.md
tags:
- zoominfo
- contact-enrichment
- asymmetric
- integrations
- database
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Asymmetric ZoomInfo Credit Management

## Overview

Asymmetric maintains a ZoomInfo subscription that provides **3,000 contact credits per month**. These credits are used to enrich contact records with industry, company size, and decision-maker data — both for Asymmetric's own prospecting database and for client HubSpot accounts. Credits do not roll over; unused credits are forfeited at the end of each month.

As of the March 2026 marketing strategy meeting, **Karly Oykhman** is the designated owner responsible for ensuring credits are consumed each month.

## Credit Allocation

The suggested split discussed in the March 2026 meeting:

| Allocation | Credits |
|---|---|
| Asymmetric internal prospecting | ~2,000 |
| Client contact enrichment | ~1,000 |
| **Total** | **3,000** |

This split is a guideline, not a hard rule. The priority is ensuring no credits go to waste.

## Use Cases

### Asymmetric Internal Database
Asymmetric maintains a ~37,000-contact HubSpot database segmented by industry, lead quality tier, and ICP status. ZoomInfo credits are used to:
- Fill in missing industry classifications
- Identify decision-makers at target accounts
- Enrich new contacts added to cold outreach sequences

See [[clients/asymmetric/marketing-engine-overview]] for how enriched contacts flow into the nurture and ABM campaigns.

### Client Enrichment
Any Asymmetric client with a HubSpot instance can benefit from ZoomInfo enrichment. Adding net-new contacts to a client's CRM is a recurring value-add that can be worked into monthly delivery.

## Process Notes

- **Reminder:** Karly set a recurring reminder during the March 2026 meeting to ensure monthly credits are used before expiration.
- **Coordination:** Before pulling credits for a client, confirm with the account lead which contact segments or job titles to target.
- **HubSpot sync:** ZoomInfo enrichment should feed directly into HubSpot so that [[clients/asymmetric/hubspot-database-segmentation]] stays current.

## Key Decisions

- **March 2026:** Karly assigned as credit manager after Mark noted credits were being routinely forfeited due to lack of tracking.
- Credits should be split between Asymmetric prospecting and client enrichment rather than used exclusively for one purpose.

## Related

- [[clients/asymmetric/hubspot-database-segmentation]]
- [[clients/asymmetric/marketing-engine-overview]]
- [[knowledge/integrations/hubspot-ses-orbit-architecture]]