---
title: Website Visitor Identification Tool
type: article
created: '2026-03-03'
updated: '2026-03-03'
source_docs:
- raw/2026-03-03-weekly-call-w-sebastian-126806076.md
tags:
- integrations
- lead-generation
- hubspot
- slack
- website-analytics
- tools
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Website Visitor Identification Tool

A website visitor identification tool is being evaluated by the team, currently in testing on the Asymmetric Applications Group website. Unlike traditional analytics, it identifies **specific people and companies** visiting a site — not just anonymous traffic or IP addresses.

The tool was recommended by a contact at Aviary; the product was founded by a member of their Y Combinator class.

## How It Works

- Monitors website traffic and resolves visitors to named individuals and companies
- Displays people (green line) and companies (orange line) as separate data streams
- Uses a **credit-based pricing model** — credits are consumed as visitors are identified
- Goes deeper than HubSpot's native visitor tracking or ZoomInfo company-level identification

## Key Features

### Hot Lead Scoring
You define criteria for what constitutes a "hot lead." When a visitor meets those criteria, the tool automatically:
- Sends a notification to **Slack**
- Creates or updates a record in **HubSpot**

### Page-Level Intelligence
The tool can flag specific pages it considers high-intent, surfacing leads based on browsing behavior — not just identity.

### Search & Filtering
Visitors can be filtered by person or company, and the data integrates into existing CRM workflows.

## Current Status

- **Testing phase** — running on the Asymmetric Applications Group website as a pilot
- Initial observations: the Asymmetric site attracts a lot of general content readers (e.g., business/strategy articles), so not all identified visitors are actionable leads
- The tool is considered more valuable for client sites where website visitors are more likely to be genuine prospects (e.g., [[clients/paper-tube/_index|PaperTube]], [[clients/aviary/_index|Aviary]])

## Potential Client Applications

The tool is most useful for clients where:
- Website traffic has meaningful B2B or high-intent commercial intent
- Lead follow-up speed matters
- The client lacks visibility into who is visiting their site

> "In the past, if somebody would come to your website, HubSpot would say a person came to your website, but he didn't know who... this goes much deeper." — Mark Hope

## Related

- [[knowledge/integrations/hubspot|HubSpot]]
- [[knowledge/tools/sentiment-analysis-tool|Client Sentiment Analysis Tool]]
- [[meetings/2026-03-03-weekly-call-sebastian-sentiment-review|Weekly Call — Client Sentiment Review (2026-03-03)]]