---
title: Clay-Based Lead Enrichment Service
type: article
created: '2025-10-31'
updated: '2025-10-31'
source_docs:
- raw/2025-10-31-salesforce-call-98340723.md
tags:
- lead-generation
- clay
- outreach
- service-offering
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Clay-Based Lead Enrichment Service

## Overview

Asymmetric offers a lead enrichment service using the **Clay** tool, providing clients with targeted prospect lists built to their criteria. The service is priced at **$0.50 per name** and is positioned as an alternative to traditional lead brokers or tools like ZoomInfo.

This service was first proposed for [[wiki/clients/american/_index|American]] in October 2025.

## What's Included Per Name

Each enriched record includes:

- Full name
- Job title
- Company
- LinkedIn profile URL

Additional enrichment fields can be added depending on client needs and Clay's available data sources.

## How It Works

1. **Client provides search criteria** — industry, job title, geography, company size, or other filters
2. **Clay builds the list** — matching contacts are identified and enriched with the fields above
3. **List is delivered** — can be uploaded into a CRM (e.g., Pipedrive, Salesforce) or used directly for outreach campaigns

## Recommended Outreach Sequence

The list is most effective when paired with a structured multi-touch outreach sequence. A suggested cadence:

| Touch | Channel | Action |
|-------|---------|--------|
| 1 | LinkedIn | Initial message (via Sales Navigator) |
| 2 | Email | Follow-up introduction |
| 3 | Phone | Outbound call |
| 4 | LinkedIn | Connection request |
| 5 | Email | Second follow-up |

> **Note:** Phone outreach requires client-side sales staff. LinkedIn and email touches can potentially be handled by Asymmetric or a contracted resource (e.g., a VA working from a provided script).

## Delivery Options

- **CRM upload** — records loaded directly into client's CRM pipeline
- **Email campaigns** — list used to drive targeted outbound email sequences managed by Asymmetric
- **Client-managed outreach** — list handed off for the client's sales team to work independently

## Pricing

| Unit | Price |
|------|-------|
| Per name | $0.50 |

Pricing is per enriched record delivered. Volume discounts not yet defined.

## Known Clients / Use Cases

- **[[wiki/clients/american/_index|American]]** — expressed interest in purchasing lead lists; Clay service proposed as the fulfillment method (Oct 2025). Karly to follow up with criteria request and service proposal.

## Related

- [[wiki/meetings/2025-10-31-salesforce-call-quarra-stone|Salesforce Call — Quarra Stone Workflow & Client Updates (2025-10-31)]]
- [[wiki/clients/american/_index|American]]