---
title: Crazy Lenny's Partnership Outreach
type: article
created: '2026-03-23'
updated: '2026-03-23'
source_docs:
- raw/2026-03-23-crazy-lennys-marketing-call-132011632.md
tags:
- lead-generation
- partnerships
- crazy-lennys
- outreach
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Crazy Lenny's Partnership Outreach

## Overview

As part of Crazy Lenny's broader local marketing strategy, Asymmetric initiated a partnership outreach campaign targeting businesses in the Madison area that could cross-promote with the e-bike shop. Steve Lindenau approved a list of potential partners, and initial outreach was completed prior to the March 23, 2026 weekly sync.

The goal is to establish mutually beneficial referral or co-promotion arrangements with complementary local businesses — particularly those whose customers overlap with the active, outdoor-oriented e-bike demographic.

## Outreach Status (as of 2026-03-23)

| Partner | Status |
|---|---|
| Yoga studio | ✅ Interested — follow-up needed |
| Brewery | ✅ Interested — follow-up needed |
| Arboretum | ❌ Declined ("not at this time") |
| Unknown contact | ❌ Declined ("not right now") |
| Remaining contacts | ⏳ No response yet — follow-up due by ~2026-03-30 |

Two of the approved contacts responded positively. Both the yoga studio and a local brewery expressed initial interest in "something," though no specifics have been discussed yet. Two others (the Arboretum and one unnamed contact) declined. The remaining unresponsive contacts are due for a follow-up within one week of the March 23 meeting.

## Key Decisions

- **Continue pursuing** the yoga studio and brewery leads — Karly to advance these conversations.
- **Accept declines** from Arboretum and the other non-interested contact — no further follow-up planned.
- **Follow up with unresponsive contacts** by approximately March 30, 2026.

## Action Items

- [ ] Karly: Follow up with yoga studio to advance partnership discussion
- [ ] Karly: Follow up with brewery to advance partnership discussion
- [ ] Karly: Follow up with remaining unresponsive contacts by ~2026-03-30

## Notes & Context

- Steve approved the partner list prior to outreach — this is not a cold prospecting effort, but a structured campaign with client sign-off.
- The yoga studio and brewery fit the Crazy Lenny's customer profile well: health-conscious, active, local community-oriented.
- No partnership terms or structures have been discussed yet — the next step is simply to re-engage the interested parties and explore what a collaboration might look like.
- This outreach was discussed briefly in the [[meetings/2026-03-23-crazy-lennys-marketing-call|2026-03-23 Crazy Lenny's Marketing Call]].

## Related

- [[clients/crazy-lennys/_index|Crazy Lenny's Client Overview]]
- [[meetings/2026-03-23-crazy-lennys-marketing-call|2026-03-23 Marketing Call Notes]]