---
title: Pima Lead Generation — Personalized Pitch Deck Process
type: article
created: '2025-10-28'
updated: '2025-10-28'
source_docs:
- raw/2025-10-28-weekly-call-w-sebastian-97324828.md
tags:
- lead-generation
- pima
- sales
- pitch-deck
- linkedin
- gamma
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Pima Lead Generation — Personalized Pitch Deck Process

## Overview

Mark developed a repeatable pre-call research and presentation methodology for Pima lead generation. The core insight is that 30-minute introductory calls carry low prospect expectations — arriving with deep personalization and a polished deck creates a strong first impression that generates positive feedback and referral potential even when the call doesn't immediately convert.

## The Process

### Step 1 — Research (20–30 minutes)

Before each intro call, spend 20–30 minutes on LinkedIn and other sources to gather:

- **Personal background:** education, location, career history
- **Company context:** current initiatives, positioning, relevant activity

The goal is to be able to open the call with specific, accurate observations about the person and their business — this accelerates rapport and signals genuine preparation.

### Step 2 — Build a Personalized 10-Slide Deck in Gamma

Create a tailored presentation in [Gamma](https://gamma.app) for each prospect. The deck should:

- Reflect what you learned about the company and its needs
- Be scoped for a 30-minute walk-through
- Look polished and professional with minimal effort due to Gamma's AI-assisted formatting

## Why It Works

Prospects arrive at 30-minute intro calls expecting a generic, low-effort session. A personalized deck that demonstrates real research exceeds those expectations immediately. This creates two outcomes even when a deal doesn't close:

1. **Goodwill and positive feedback** — prospects remember the quality of the pitch
2. **Referral potential** — impressed contacts forward materials to decision-makers or colleagues

> "It's the best marketing pitch I've ever heard." — prospect feedback, Call 1

## Early Results (as of 2025-10-28)

Three calls completed under this methodology:

| Call | Outcome |
|------|---------|
| Call 1 | Positive feedback; prospect was a fit but declined due to budget |
| Call 2 | Prospect was not a decision-maker; forwarded materials to marketing department |
| Call 3 | (Referenced as "really good" — details not captured) |

No closed deals yet, but the pipeline is warming. Mark's framing: *"This is a numbers game — you have to do a lot of pitches to get one to work its way through."*

## Key Principles

- **Scalability threshold:** The process is worth running if prep can be completed in 20–30 minutes per call
- **Referral value:** Even non-decision-makers who receive a strong pitch can become referral vectors
- **Volume mindset:** Expect a low conversion rate on first calls; optimize for impression quality and pipeline breadth

## Related

- [[clients/pima/_index]] — Pima client overview
- [[meetings/2025-10-28-weekly-call-w-sebastian]] — Source meeting where this process was discussed