---
title: Axley Location Pages & Navigation Consolidation
type: article
created: '2026-01-30'
updated: '2026-01-30'
source_docs:
- raw/2026-01-30-axley-marketing-meeting-118642563.md
tags:
- axley
- local-seo
- navigation
- website
- location-pages
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Axley Location Pages & Navigation Consolidation

## Overview

Axley's website had redundant location information spread across multiple pages — a "Contact" page containing office addresses and directions, plus separate location-specific pages — creating diluted SEO signal and a disorganized user experience. This article documents the agreed strategy to consolidate all location content under a single dedicated "Locations" menu item.

## Problem

The site had location details (addresses, directions) living in at least two places:

- A **Contact** page that included office addresses and directions alongside the contact form
- Separate **directions/location pages** for individual offices

This redundancy dilutes the SEO signal for location-based queries. Google benefits from a clear, canonical source for location information rather than the same content scattered across multiple pages.

## Solution

Consolidate all location content into a single, clearly signaled entry point in the main navigation:

1. **Add a "Locations" menu item** to the primary navigation, housing all office location pages (Madison and Waukesha, with room for future offices)
2. **Strip location details from the Contact page** — leave only the contact form; remove addresses and directions entirely
3. **Move "Contact" to the last position** in the navigation menu

This approach signals to Google that the location pages are the authoritative source for office information, while keeping the Contact page focused on its single purpose: capturing form submissions.

## Implementation Steps

- [ ] Publish the Madison and Waukesha location pages (ready as of 2026-01-30)
- [ ] Add "Locations" menu item to primary navigation
- [ ] Move "Contact" to the last position in the nav
- [ ] Remove address and directions content from the Contact page, leaving only the form

## Location Pages Status (as of 2026-01-30)

| Office | Status |
|---|---|
| Madison | Ready to publish |
| Waukesha | Ready to publish |

Nicole noted the Madison page is structurally identical to the Waukesha page, differing only in address and office-specific details. Both were considered ready to go live without waiting for further refinements — improvements can be made iteratively post-launch.

## SEO Rationale

Consolidating location signals under a single nav item and canonical set of pages:

- Reduces **duplicate content** risk across location-related pages
- Strengthens **local SEO signal** by making the location pages the clear authority
- Improves **crawl clarity** — Google can more easily identify the primary location resource
- Supports the broader goal of improving organic rankings for practice areas tied to specific offices (e.g., Waukesha Family Law)

## Related Context

This navigation update is part of a broader SEO content push for Axley. The location pages themselves support practice-area pages targeting Madison and Waukesha searchers. See also:

- [[clients/axley/_index]] — client overview
- [[meetings/2026-01-30-axley-seo-lead-gen-review]] — source meeting
- [[knowledge/local-seo/location-page-best-practices]] — general location page strategy

## Source

Discussed and agreed in the [[meetings/2026-01-30-axley-seo-lead-gen-review|Axley SEO & Lead Gen Review (2026-01-30)]] between Sebastian Gant and Nicole Hadaway (Axley).