---
title: Crazy Lenny's Signage Strategy
type: article
created: '2026-03-23'
updated: '2026-03-23'
source_docs:
- raw/2026-03-23-crazy-lennys-marketing-call-132011632.md
tags:
- signage
- crazy-lennys
- local-marketing
- vendor-management
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Crazy Lenny's Signage Strategy

## Overview

Crazy Lenny's E-Bikes is actively exploring exterior signage options to improve visibility at their location. As of March 2026, the team is soliciting vendor quotes for a traditional backlit sign after a bike mural concept was evaluated and rejected.

## Mural Concept — Rejected

A bike-themed mural on the building's side wall was proposed as a high-visibility, brand-building option. The concept included imagery of people biking around Madison with local landmarks (e.g., the Capitol).

**Reasons for rejection:**

1. **Cost** — Steve Lindenau cited tight finances as a primary constraint.
2. **Building ownership** — Steve does not own the building, making permanent exterior modifications impractical without landlord involvement.

> *"My issue with that right now is money… and number two, I don't own the building."*
> — Steve Lindenau, 2026-03-23 call

## Current Path Forward — Backlit Sign

The team is pursuing quotes for a traditional backlit sign, consistent with what Crazy Lenny's already has in use. Melissa Cusumano is leading vendor outreach.

**Status as of 2026-03-23:**
- Melissa has contacted two vendors
- Gathering cost estimates across several sign variations (traditional backlit and alternatives)
- Steve provided photos and measurements to support the quoting process

**Next step:** Melissa will share vendor quotes with Steve once received.

## Key Constraints

| Constraint | Detail |
|---|---|
| Budget | Tight; cost is a primary filter for any signage decision |
| Building ownership | Steve leases; permanent structural changes require landlord approval |
| Preferred direction | Traditional backlit sign (familiar format, lower risk) |

## Related

- [[clients/crazy-lennys/_index]] — Client overview
- [[meetings/2026-03-23-crazy-lennys-marketing-call]] — Source meeting notes