---
title: Exterior Renovations — GMB Map Pack Recovery
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-11-13-weekly-call-w-ben-101521557.md
tags:
- local-seo
- google-my-business
- map-pack
- moz-local
- exterior-renovations
- client-work
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Exterior Renovations — GMB Map Pack Recovery

## Overview

Exterior Renovations is absent from the Google local map pack for high-intent queries like "roofing Madison." This is a critical gap: map pack placement is typically the highest-converting real estate in local search, and competitors are capturing those leads. The recovery path involves two parallel tracks — connecting the GMB profile in Moz Local and cleaning up network listings.

**Client:** Exterior Renovations
**Market:** Madison, Wisconsin
**Priority:** High — address before service page rewrites

---

## The Problem

During a review of local search results, the client's Google Business Profile did not appear in the map pack for "roofing Madison" or similar service-plus-city queries. The profile exists but is not surfacing in the 3-pack.

Contributing factors identified:

- **GMB not connected in Moz Local.** The Moz Local listing has name/address/phone populated and field health is reported as good, but the Google Business Profile is not linked under Networks. Without this connection, Moz Local cannot sync or monitor GMB data.
- **Social/directory networks not connected.** Facebook and other networks show as unlinked in the Moz Local Networks panel. Incomplete network connections reduce listing consistency signals across the web, which is a local ranking factor.
- **No GMB Insights data flowing.** The Insights tab in Moz Local is empty, confirming the GMB profile is not integrated.

For reference, a healthy Moz Local setup (e.g., Asymmetric Marketing's own listing) shows GMB, Facebook, Instagram, LinkedIn, and Yellow Pages all connected and synced.

---

## Recovery Steps

### 1. Gain GMB Access
Ben needs to be added as a manager on the client's Google Business Profile. Without access, no changes can be made and the profile cannot be connected to Moz Local.

- Request owner access from the client contact
- Verify the profile is claimed and not suspended

### 2. Connect GMB in Moz Local
Once access is confirmed:

- Navigate to the client's listing in Moz Local → **Networks**
- Connect the Google Business Profile
- Verify the connection pulls through to the Insights tab

### 3. Connect Remaining Networks
Work through the Networks panel and connect all available platforms:

- Facebook (confirm it's the correct business page, not a personal profile)
- Any other auto-connectable directories shown as unlinked

Some networks require manual connection — note these and handle individually.

### 4. Audit the GMB Profile Itself
Once access is live, review the profile for completeness:

- Business categories (primary + secondary) — ensure "Roofing Contractor" or equivalent is set
- Service areas covering Madison / Dane County
- Business hours, phone, website URL
- Photos (exterior, work examples)
- Review response cadence

A complete, active profile is a prerequisite for map pack eligibility.

---

## Why This Matters

The client currently ranks for branded searches ("Exterior Renovations") but disappears for service queries ("roofing Madison"). High-intent local queries — where someone is actively looking to hire — are exactly where map pack placement drives leads. Organic rankings below the map pack receive a fraction of the clicks.

This is the highest-leverage fix available before any content or backlink work.

---

## Related Work

Once GMB is stabilized, the next priority is aligning website content with local search intent. Service pages (Roofing, Siding, Decks, Windows) currently have thin copy and lack Madison/Wisconsin geo-signals in H1s and body content. See [[wiki/knowledge/local-seo/service-page-local-keyword-optimization]] and [[wiki/knowledge/ai-workflow/claude-projects-seo-content-briefs]] for the content optimization workflow.

---

## Action Items

- [ ] **Ben** — Request GMB manager access from client
- [ ] **Ben** — Connect GMB profile in Moz Local Networks panel
- [ ] **Ben** — Connect Facebook and other available networks in Moz Local
- [ ] **Ben** — Audit GMB profile for completeness (categories, service areas, photos, hours)

---

## Source

Identified during weekly call with Ben San Fratello and Mark Hope, reviewing Exterior Renovations SEO status in Ahrefs, Google Search Console, and Moz Local. See also [[wiki/meetings/2025-11-13-weekly-call-ben-exterior-renovations-seo]].