---
title: Moz Local → Bright Local Migration
type: article
created: '2026-01-08'
updated: '2026-01-08'
source_docs:
- raw/2026-01-08-sprint-planning-meeting-112798607.md
tags:
- local-seo
- moz-local
- bright-local
- platform-migration
- account-management
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Moz Local → Bright Local Migration

## Overview

Asymmetric is migrating all clients from **Moz Local** to **Bright Local** for local SEO citation management. The decision to cancel Moz was made by leadership (Mark); AMs are responsible for ensuring their individual clients are successfully onboarded to the new platform.

This migration surfaced during the [[wiki/meetings/2026-01-08-sprint-planning|2026-01-08 Sprint Planning Meeting]] as part of the broader task re-allocation following team changes.

## Why the Switch

Moz Local was flagged as expensive relative to its value, particularly given that it operates as an ongoing subscription rather than a one-time audit tool. Bright Local was selected as the replacement. Full details on the new platform are expected to be communicated by Mark to the team.

## Migration Status

As of 2026-01-08, the migration is in progress. Key notes:

- Moz Local has been **cancelled** — any client data or listings previously managed there are no longer accessible through that platform.
- AMs must verify their clients are enrolled and active in Bright Local.
- Clients who had already been processed through Moz Local (e.g., an initial citation scan and standardization pass) should be re-checked on the new platform to confirm listing consistency is maintained.

### Known Client Cases

| Client | Moz Local Status | Notes |
|---|---|---|
| Cordwainer | Completed initial scan | Yesh provided address; listings standardized at least once. Re-verify in Bright Local. |

> **Note:** The Cordwainer entry was managed by Yesh (now departed). The responsible AM should confirm the migration is complete on Bright Local.

## AM Responsibilities

Each Account Manager is responsible for:

1. **Auditing their client list** — identify any clients that were previously enrolled in Moz Local.
2. **Verifying Bright Local enrollment** — confirm each client has been added to the new platform.
3. **Running a citation check** — use Bright Local to re-scan listings and confirm consistency, especially for clients who only received a single pass in Moz Local.

This work was previously owned by Yesh (SEO specialist). Following his departure, SEO task ownership has been redistributed to AMs. See [[wiki/knowledge/process/seo-task-reallocation-post-yesh|SEO Task Re-allocation After Team Changes]] for broader context.

## Platform Notes

- **Moz Local:** Subscription-based citation management. Performs an initial scan to standardize NAP (Name, Address, Phone) data across directories. Now cancelled.
- **Bright Local:** Replacement platform. Functionally similar for citation tracking and local SEO auditing. Team onboarding details pending from Mark.

## Related

- [[wiki/meetings/2026-01-08-sprint-planning|Sprint Planning Meeting — 2026-01-08]]
- [[wiki/knowledge/process/seo-task-reallocation-post-yesh|SEO Task Re-allocation After Team Changes]]