---
title: Overhead Door — GBP Verification Strategy
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-04-01-overhead-door-marketing-meeting-134661089.md
tags:
- google-business-profile
- gbp-verification
- local-seo
- client:overhead-door-madison
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Overhead Door — GBP Verification Strategy

## Overview

Overhead Door Madison's Google Business Profile (GBP) is currently unverified, which is blocking new images and posts from going live on the profile. A previous video verification attempt was denied. This article documents the requirements for a successful submission and the steps taken to unblock the account.

The verification blocker may also be contributing to limitations in the linked Google Ads account, making resolution a priority.

**Related client:** [[wiki/clients/overhead-door-madison/_index]]
**Related meeting:** [[wiki/clients/overhead-door-madison/meetings/2026-04-01-marketing-review]]

---

## Why Verification Matters

Until the GBP is verified:

- Newly uploaded images remain stuck in "processing" and will not appear publicly
- Drafted posts (service highlights, seasonal tips, promotions) cannot be published
- Google Ads account limitations may persist if tied to the unverified profile

---

## Video Verification Requirements

Google requires a short video that proves physical presence and management access. Based on Google's guidelines and the prior failed attempt, the following requirements apply:

| Requirement | Detail |
|---|---|
| **Length** | 1–2 minutes |
| **Format** | Single continuous recording — no cuts or edits |
| **Starting point** | Outside the building |
| **Surroundings** | Capture street signs and neighboring businesses to confirm address |
| **Building signage** | Show the Overhead Door sign on the exterior |
| **Staff-only areas** | Walk through interior areas: trucks, office, shop floor |
| **Upload method** | Upload via the GBP app or console while on Wi-Fi (poor cell reception caused issues in the prior attempt) |

### Why the Previous Attempt May Have Failed

Jeff's prior submission was denied. Likely contributing factors:
- Upload may have been incomplete due to poor cell reception at the location
- It was unclear whether the video transmitted successfully before submission

**Mitigation:** Upload on Wi-Fi and confirm the upload completes before closing the app.

---

## Access & Ownership

Jeff Ryan and John Gradel have been added as **Owners** on the GBP profile. This allows them to initiate and submit the verification video directly without routing through the agency.

**To access the verification flow:**
1. Log into the business Gmail account on a mobile device
2. Search the company name on Google, or navigate to the GBP console
3. Tap **Get Verified** and follow the prompts to record and submit

---

## Action Items

- [ ] **Jeff** — Record a 1–2 min continuous verification video (exterior → surroundings → sign → interior/trucks/office); upload via GBP app on Wi-Fi
- [ ] **Jeff** — Email Sebastian after uploading so verification status can be monitored
- [ ] **Sebastian** — Monitor GBP for verification approval; publish queued images and posts once verified

---

## What Unlocks After Verification

Once verified, the following items are queued and ready to publish:

- **Images** — Photos provided by the client, already uploaded and pending approval
- **GBP Posts** — Drafted content including service highlights, emergency repair callouts, seasonal tips, completed project features, and commercial service spotlights (cadence: approximately every two weeks)

---

## General Guidance (Applicable to Other Clients)

> **Pattern:** GBP verification via video is increasingly required for service-area businesses. Key failure modes are upload connectivity issues and incomplete walkthroughs. Always advise clients to record on a clear day, use Wi-Fi for upload, and confirm submission before closing the app. Adding the client as an Owner (not just Manager) ensures they can submit directly.

See also: [[wiki/knowledge/local-seo/gbp-optimization-checklist]] · [[wiki/knowledge/local-seo/google-ads-gbp-account-linking]]