---
title: Aviary ROI Calculator — Voice Agent Implementation
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-01-29-mark-sebastian-aviary-sync-118319589.md
tags:
- aviary
- roi-calculator
- nextjs
- voice-agent
- abm
- outbound-sales
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Aviary ROI Calculator — Voice Agent Implementation

## Overview

Asymmetric is building a custom ROI calculator suite for [[clients/aviary/index|Aviary]] to support their Voice Agent sales process. The tool allows Aaron to walk prospects through quantified ROI estimates during live sales calls, with per-prospect branding for ABM use cases. Long-term, the calculator is intended to serve as a gated lead magnet on the Aviary website.

## Platform Decision

After evaluating off-the-shelf options, the team chose to build a custom **Next.js React application** for full control over formulas, UI, and branding.

| Option | Verdict | Reason |
|---|---|---|
| [Outgrow.co](https://outgrow.co) | Rejected | Limited formula control; forces shoehorning into existing templates |
| Shout | Considered | Supports spreadsheet-to-calculator import; still constraining |
| **Custom Next.js app** | **Selected** | Full control over formulas, layout, branding, and URL structure |

The custom build takes roughly one day of development time and produces a significantly more impressive artifact than a third-party embed.

## Calculator Types

The suite covers multiple Aviary Voice Agent use cases, each with its own dedicated URL:

- **Labor Cost / Call Center ROI** — inputs: company size, industry, monthly call volume, agent headcount, average agent salary; outputs: monthly savings, annual savings, ROI percentage
- **Lead Generation ROI** — inputs: lead budget, cost per lead, conversion rates; outputs: projected revenue, ROI
- Additional calculators per use case (formulas sourced from prior email exchange with Aaron)

An overview/landing page lists all available calculators. Each calculator is also directly accessible via its own URL, so Aaron can deep-link to a specific one during a sales call.

## Per-Prospect Branding

A key feature for ABM sales calls: the app supports per-prospect customization at the URL or session level.

- Prospect **logo** (via URL or link)
- Prospect **brand colors**
- Dedicated calculator URLs per prospect

This allows Aaron to open a calculator that already looks tailored to the company he's pitching, increasing perceived personalization without manual redesign work.

## Current Status

- Mark has a working prototype with placeholder logic deployed
- Prototype demonstrates the full UX flow: overview page → individual calculator → results
- Next step: swap placeholder formulas for the correct ones from the prior email, add branding controls, and polish UI alignment

## Future Use: Lead Magnet

Once the sales-call version is stable, the calculator can be repurposed as a gated resource on the Aviary website:

- Hosted under `/resources` or similar
- Email capture gate before results are shown
- Feeds captured leads into [[clients/aviary/outreach-stack|HubSpot via SendGrid connector]]

## Action Items

- [ ] **Mark** — Implement correct formulas (from prior email) into Next.js app; add per-prospect branding controls (logo, colors); fix UI alignment; share link with Sebastian for review
- [ ] **Sebastian** — Review prototype once Mark shares link; validate formula outputs against expected results
- [ ] **Aaron** — Confirm use cases and formula inputs; provide any additional prospect-specific requirements

## Related

- [[clients/aviary/index|Aviary Client Overview]]
- [[clients/aviary/outreach-stack|Aviary Outreach Stack — SendGrid, Apollo, HubSpot]]
- [[meetings/2026-04-05-aviary-sync|Meeting: Aviary Sync — Comms, Outreach Stack, ROI Calculator, Journey Docs]]