---
title: Orbit ABM Platform — Automated Account-Based Marketing
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-03-04-asymmetric-marketing-the-cobblers-kids-need-shoes-127081700.md
tags:
- orbit-platform
- abm
- outbound-sales
- automation
- aws-ses
- hubspot
- ai-agents
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Orbit ABM Platform — Automated Account-Based Marketing

Orbit is a custom-built platform developed internally at Asymmetric to automate Account-Based Marketing (ABM) at scale. It handles the full ABM lifecycle — from target identification and contact research through personalized email generation, campaign execution, and CRM sync — with minimal manual intervention.

## Background

Traditional ABM is labor-intensive: each target account requires individual research, personalized messaging, and careful sequencing. Orbit was built to collapse that effort through automation, enabling high-volume outreach that still feels tailored to each recipient. As of early 2026, Asymmetric is running multiple client campaigns on the platform and is beginning to use it for its own internal lead generation.

> "This ABM thing's crazy powerful… I'll start that at four or five o'clock in the afternoon, and it'll run all night. I'll come in the next morning, there'll be 200 accounts with six emails for each of the accounts, with eight or ten contacts." — Mark Hope

## Core Workflow

### 1. Targeting

Users define the parameters of a campaign:

- **Markets** — geographic regions with population data
- **Verticals** — industry categories (e.g., HVAC, auto dealerships, CPAs, community banks), each tagged with a NAICS code
- **Revenue floor** — minimum company size to filter out targets below a threshold

An AI layer categorizes verticals into tiers based on criteria like marketing intensity and B2B/B2C classification, helping prioritize outreach effort.

### 2. Research — The ABM Factory

Once targets are defined, the **ABM Factory** (an agent swarm orchestrated by a managing agent) takes over:

- Accepts either a vertical + geography specification or a raw list of company URLs (sourced from tools like ZoomInfo, Clay, or Apollo)
- Crawls each company's website to build a profile: competitive landscape, digital history, revenue, employee count, founding date
- Identifies contacts within each company — names, titles, and email addresses (using enrichment tools if direct addresses aren't found)

The factory runs as a swarm of 20–30 parallel agents managed by an orchestrator, allowing hundreds of accounts to be processed overnight.

### 3. Personalization

For each contact, the ABM Factory generates **six unique emails** tailored to:

- The specific company's pain points and competitive situation
- The individual recipient's role and context

These are not templated blasts — each email is written to read as if composed specifically for that person and company.

### 4. Execution

Campaigns run through **AWS SES** (Simple Email Service), keeping email delivery on Asymmetric's own infrastructure rather than a third-party platform. The Orbit dashboard tracks:

- Emails sent, open rate, click rate, bounce rate, unsubscribes
- Per-contact engagement history (who opened, who clicked, when)
- Scheduled email pipeline (upcoming sends)

**Playbooks** define the sequence logic — a named series of steps (e.g., "HVAC ABM 35-Day Sequence") with rules like "if a contact opens three times, trigger a call task."

### 5. CRM Integration

Orbit pushes contacts and all engagement activity into the client's CRM:

- **HubSpot** — contacts are created/deduplicated; email opens and clicks are logged against the contact record
- **Salesforce** — same sync pattern
- Automation workflows (running on Asymmetric's `auto.asymmetric` platform via N8N) poll SES tracking data every minute and update CRM records in real time

## Business Model

Orbit can be offered to clients as a **subscription service** (~$400/month per client cited as an example), with Asymmetric retaining admin access to manage and troubleshoot campaigns. This creates a recurring revenue stream alongside the managed-service component.

## Current Deployments

| Client | Status | Notes |
|---|---|---|
| Aviary | Active | Contacts loaded, emails running, dashboard live |
| Bluepoint (Reverse ATM) | Configured | Markets and verticals selected, contacts loaded, not yet sending |
| Asymmetric (internal) | In progress | HVAC vertical built out; planned expansion to auto dealerships and other verticals |

## Relationship to Other Systems

- **[[wiki/knowledge/ai-agents/ai-agent-workflows]]** — The ABM Factory is one of several agent swarms built on the same internal tooling infrastructure
- **[[wiki/knowledge/outbound-sales/prospect-research-workflow]]** — Pre-call research agents complement Orbit by preparing reps for inbound follow-up on engaged contacts
- **[[wiki/clients/asymmetric/index]]** — Orbit is both a client deliverable and Asymmetric's own growth tool
- **[[wiki/clients/doodla-farms/index]]** — Referenced as an e-commerce success story used in ABM messaging

## Key Strengths

- **Scale without sacrifice of personalization** — hundreds of accounts processed overnight, each with individualized copy
- **Full-stack ownership** — email infrastructure (AWS SES), automation layer (N8N on own servers), and CRM sync all controlled internally
- **Transparent reporting** — all metrics visible in a single dashboard per client
- **Iterative improvement** — agents self-correct and update their scripts when they encounter errors

## Limitations and Considerations

- Requires clean input data (URLs or company lists) to seed the factory effectively
- Email deliverability depends on proper domain/SES configuration and warm-up practices
- Personalization quality is only as good as the publicly available information on each target company
- Platform is currently admin-managed by Mark Hope; scaling to self-serve client access would require additional UI/UX work