---
title: AHS Social Media Content — January/February 2026
type: article
created: '2026-01-29'
updated: '2026-01-29'
source_docs:
- raw/2026-01-29-ahs-marketing-meeting-118298810.md
tags:
- client:ahs
- social-media
- content-calendar
- approved
layer: 2
client_source: null
industry_context: null
transferable: true
---

# AHS Social Media Content — January/February 2026

Four social posts were reviewed and approved during the [[wiki/clients/ahs/_index|AHS]] monthly marketing meeting on 2026-01-29. All posts are ready to schedule pending minor copy and image updates.

## Approved Posts

### 1. Winter Moisture Warning
**Priority:** Schedule first — immediately relevant due to pipe-bursting incidents in the Madison area.

**Copy (draft):**
> Melting snow, ice dams, and winter condensation can lead to hidden mold growth. Watch for smells or stains. Any questions, we're here to help.

**Requested additions:** Include a line referencing pipe bursting specifically (e.g., "Burst pipes can also introduce moisture behind walls").

**Status:** Approved. Copy update and image purchase pending before scheduling.

---

### 2. Ice Dams
**Theme:** Mold risk from winter ice dam water intrusion.

**Copy (draft):**
> Ice dams don't just damage your roof — they can force water into walls and attics, creating perfect conditions for mold growth. We've had build-up this winter. It's worth getting an inspection before a small problem becomes a big one.

**Status:** Approved. High-quality stock image to be purchased before publishing.

---

### 3. NARI Re-election
**Theme:** Milestone/credibility post announcing Gina Richardson's re-election as Secretary of the NARI board.

**Copy (draft):**
> Congratulations — we're proud to announce that [Gina] has been re-elected [to the NARI board as Secretary].

**Notes:** Gina confirmed she holds the Secretary title; this should be reflected in the final copy. Image of Gina is included — confirmed to use the non-inverted version.

**Status:** Approved.

---

### 4. Start 2026 with Peace of Mind
**Theme:** General lead-generation post for the new year.

**Copy (draft):**
> Start 2026 with peace of mind. Asbestos and mold will help you breathe easy this year.

**Notes:** Still seasonally appropriate for early February. Subheader caption to be removed from design. Final image selection: the on-brand version (not the open-field variant). High-quality stock image to be purchased.

**Status:** Approved.

---

## Design Notes

- All posts are in a second-round design pass; background images are low-resolution placeholders pending stock image purchases.
- The subheader caption present in some drafts has been flagged for removal.
- Facebook and Instagram bios have been updated with website links (done 2026-01-29); "link in bio" CTAs are now viable.
- Future posts will be managed through Go High Level for consistent formatting.

## Scheduling Order

1. **Winter Moisture Warning** — schedule immediately
2. **Ice Dams** — schedule second (also timely)
3. **NARI Re-election** — schedule third
4. **Start 2026 with Peace of Mind** — schedule last (least time-sensitive)

## Action Items

- [ ] Remove subheader from "Peace of Mind" design (@Sebastian Gant)
- [ ] Purchase stock images for all four posts (@Sebastian Gant)
- [ ] Add pipe-bursting copy to Winter Moisture Warning (@Sebastian Gant)
- [ ] Schedule all four posts, Winter Moisture Warning first (@Sebastian Gant)

## Context

- Social content was delayed due to internal team restructuring at Asymmetric (Maureen's departure); February posts will be pushed to March to get back on cadence.
- A visitor to the AHS office mentioned seeing AHS "everywhere" on social media — attributed to Meta ads currently running.

## Related

- [[wiki/clients/ahs/_index|AHS Client Overview]]
- [[wiki/meetings/2026-01-29-ahs-marketing-meeting|AHS Marketing Meeting — 2026-01-29]]