---
title: Asymmetric LinkedIn Ads Campaign
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-04-01-asymmetric-marketing-call-134564149.md
tags:
- asymmetric
- linkedin-ads
- paid-social
- design
- launch-blocker
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Asymmetric LinkedIn Ads Campaign

## Overview

LinkedIn ad campaigns for [[wiki/clients/asymmetric/_index|Asymmetric]] were fully built and ready to activate as of the 2026-04-01 marketing sync. Launch is blocked on the design team delivering the required ad graphics.

## Campaign Status

| Item | Status |
|---|---|
| Campaign structure (targeting, copy, setup) | ✅ Complete |
| Ad graphics | ⏳ In progress — design team |
| Launch | 🔴 Blocked |

The campaigns are targeting Asymmetric's two primary industry segments: **environmental** and **food & beverage**. These mirror the segmentation used for the parallel [[wiki/knowledge/email-marketing/asymmetric-email-campaigns|email campaigns]] being built in HubSpot.

## Blocker: Ad Graphics

The design team is the critical path item. As of 2026-04-01, graphics had not yet been delivered. The following prioritization was agreed in the meeting:

- **Priority 1 — LinkedIn Ad graphics** (due EOD Thursday): Assigned to the core design team (Michal / Polish team)
- **Priority 3 — Social media graphics** (due EOW): Reassigned to Roy to free the core team for this work

> "The LinkedIn ads are built and ready as soon as we get the graphics for those as well too. We can turn those on."
> — Karly Oykhman, 2026-04-01

## Design Workload Context

The design team was overloaded with Asymmetric deliverables across multiple workstreams (website, guides, social graphics, LinkedIn ads). To unblock the LinkedIn launch, [[wiki/knowledge/operations/design-workload-rebalancing|social media graphics were reassigned to Roy]], freeing the core team to focus on ad graphics as the highest-priority output.

The Polish design team is out Friday–Monday (Easter), making the EOD Thursday deadline firm for this sprint.

## Related Campaigns

- [[wiki/knowledge/email-marketing/asymmetric-email-campaigns|Asymmetric Email Campaigns]] — also blocked on design (gated guides); shares the same industry segmentation
- [[wiki/knowledge/paid-search/asymmetric-google-ads|Asymmetric Google Ads]] — on track for EOW launch; being built by Gilbert; not design-dependent

## Action Items

| Owner | Action | Due |
|---|---|---|
| Core design team (Michal) | Deliver LinkedIn Ad graphics | EOD Thursday 2026-04-03 |
| Karly Oykhman | Activate LinkedIn campaigns once graphics received | Upon delivery |
| Melissa Cusumano | Reassign social media graphics to Roy to protect design bandwidth | Immediate (2026-04-01) |

## Notes

- Once graphics are delivered, campaigns can be activated immediately — no other dependencies remain
- LinkedIn and email campaigns share the same segment strategy; coordinating launch timing may be worth considering for message consistency