---
title: BluePoint LinkedIn Ads Budget Review
type: article
created: '2025-11-05'
updated: '2025-11-05'
source_docs:
- raw/2025-11-05-bluepoint-atm-marketing-call-99482177.md
tags:
- linkedin-ads
- paid-social
- budget
- bluepointatm
- lead-gen
layer: 2
client_source: null
industry_context: null
transferable: true
---

# BluePoint LinkedIn Ads Budget Review

## Overview

During the November 2025 monthly marketing sync, the BluePoint ATM team flagged that LinkedIn ad spend had grown significantly beyond the agreed target. A miscommunication about a $25 figure — whether it referred to a daily ad budget or a one-time API cost — compounded the concern and was left unresolved pending a dedicated strategy call.

This article captures the budget discrepancy, the source of the confusion, and the agreed next steps.

---

## Budget Discrepancy

| Metric | Value |
|---|---|
| Current monthly LinkedIn spend | ~$2,500/mo |
| Target monthly LinkedIn budget | <$1,500/mo |
| Overage | ~$1,000+/mo |

Wade Zirkle noted that the account was running at roughly $100+ every two to three days, which annualizes well above the intended ceiling. The campaign has only been running approximately one month at the time of this review.

---

## The $25 Confusion

A $25 figure appeared in pre-meeting notes prepared by Avokerie (account coordinator), which Wade initially interpreted as a proposed $25/day ad budget. This was incorrect.

**Clarification:** The $25 refers to the estimated API cost required to test LinkedIn's **native lead generation forms** — not a daily or ongoing ad budget. This is a one-time testing fee to evaluate whether LinkedIn's in-platform lead gen forms outperform the current landing page conversion flow.

> Melissa noted she would confirm the exact $25 API pricing with Avokerie and follow up with Wade and Mike.

---

## Campaign Context

- LinkedIn ads have been running for approximately one month.
- Early signals suggest the platform can deliver quality, targetable leads — the narrow audience filtering is viewed as a positive.
- No definitive performance verdict has been reached given the short run time.
- The native lead gen form test is being considered as a potential conversion rate improvement over directing clicks to an external landing page.

---

## Key Decisions

- **No immediate budget changes were made** during this call; the topic was deferred to a dedicated strategy session.
- A separate LinkedIn strategy call was agreed upon (see [[wiki/clients/bluepointatm/_index]] for follow-up scheduling context; the Google Ads call on **Wednesday, Nov 12 at 2:15 PM MT** may fold in LinkedIn discussion).

---

## Action Items

- [ ] **Melissa Cusumano** — Confirm the $25 API cost for LinkedIn native lead gen forms with Avokerie; update Wade and Mike with the correct figure.
- [ ] **All** — Schedule a dedicated LinkedIn strategy and budget review call to align on spend ceiling, campaign objectives, and lead gen form testing plan.

---

## Related

- [[wiki/clients/bluepointatm/_index]]
- [[wiki/knowledge/paid-social/linkedin-native-lead-gen-forms]]
- [[wiki/meetings/2025-11-05-bluepoint-atm-marketing-review]]