---
title: BluepointATM LinkedIn Strategy
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-02-25-bluepoint-atm-marketing-call-125365467.md
tags:
- linkedin-ads
- paid-social
- bluepoint-atm
- lead-generation
layer: 2
client_source: null
industry_context: null
transferable: true
---

# BluepointATM LinkedIn Strategy

LinkedIn is BluePoint ATM's highest-performing paid acquisition channel to date. Strategy combines a boosted company poll for engagement testing with a static ad campaign for lead generation.

## Poll Boost

**Decision:** Post the poll from the BluePoint company page and boost for **$50**.

**Rationale:**
- Boosts target a defined audience regardless of follower count, so posting from the company page is preferred over a personal page when paying to amplify.
- Company post + personal reshares from Mike and Wade maximizes both paid reach and organic reach simultaneously.
- Personal page boosts are possible but require individual account access; Asymmetric cannot manage those directly.

**Process:**
1. Karly posts poll from BluePoint company page and applies $50 boost with same audience targeting parameters as the static ad.
2. Mike and Wade reshare from their personal LinkedIn profiles.
3. If engagement is strong, additional boost spend can be added.

## Static Ad Campaign

**Decision:** Restart the best-performing static ad campaign for **two weeks at $1,500**, then review.

**Rationale:**
- Lead volume dropped noticeably after the campaign paused on February 19.
- This campaign has outperformed all other tested channels (including Google Ads) on a cost-per-lead basis.
- Two-week window balances lead flow against Mike's capacity to work inbound leads; budget and duration will be reassessed at the next check-in.

**Budget context:** Reducing to ~$750 would lower ad frequency (currently ~2–3 impressions per person over the campaign window) and modestly reduce lead volume — viable if the pipeline becomes too full, but not the default approach.

### Prerequisite: Conversion Tracking

Full LinkedIn conversion tracking **must be verified before relaunch**. Current visibility ends at the click; downstream actions (form fills, calls) are not being captured. Without this, performance analysis is incomplete.

**Owner:** Karly to verify tracking setup before restarting the campaign.

## Audience & Targeting

Boost and static ad use the same targeting parameters established for prior campaigns. Specific parameters (job titles, geographies, company sizes) are managed in LinkedIn Campaign Manager under the BluePoint account.

## Performance Review Cadence

- **Two-week checkpoint** after static ad restarts: review lead volume, cost-per-lead, and Mike's capacity.
- Adjust budget up, down, or pause based on results.

## Action Items

| Owner | Action |
|---|---|
| Karly | Post LinkedIn poll from BluePoint company page; apply $50 boost |
| Karly | Notify Mike and Wade to reshare poll on personal LinkedIn pages |
| Karly | Verify LinkedIn conversion tracking is fully configured |
| Karly | Restart static ad campaign for 2 weeks at $1,500 |
| Karly | Schedule two-week performance review with Mike and Wade |
| Mike / Wade | Reshare company poll on personal LinkedIn profiles |

## Related

- [[clients/bluepoint-atm/_index]]
- [[knowledge/paid-social/linkedin-boost-mechanics]]