---
title: BluePoint NY Compliance Guide LinkedIn Campaign
type: article
created: '2026-02-11'
updated: '2026-02-11'
source_docs:
- raw/2026-02-11-bluepoint-atm-marketing-call-121692212.md
tags:
- linkedin-ads
- campaign-performance
- paid-social
- bluepoint-atm
- lead-generation
- google-ads
- conversion-tracking
layer: 2
client_source: null
industry_context: null
transferable: true
---

# BluePoint NY Compliance Guide LinkedIn Campaign

## Overview

BluePoint ATM ran a LinkedIn campaign promoting a New York cash-handling compliance guide, targeting businesses in NY that would need to comply with new cashless payment regulations. The campaign used two ad formats — a **static ad** with a direct download CTA and a **video boost** for brand awareness — running concurrently under a single parent campaign. A parallel **Google Ads** campaign drove traffic to the same landing page.

As of the February 2026 review, the static ad is a standout performer and the campaign is continuing. The email outreach component of the broader NY compliance initiative directly produced a meeting with the Color Factory (an NYC immersive art museum).

---

## Campaign Performance

### LinkedIn — Static Ad

| Metric | Result | Benchmark |
|---|---|---|
| Cost Per Click (CPC) | **$0.70** | $2–$5 (LinkedIn avg) |
| Click-Through Rate | ~2% | 2–5% target |
| Leads (last week) | **8 form fills** | — |

The static ad carried a clear CTA ("download our guide") and was set up as a **page views** campaign objective rather than a form-fill conversion goal. Despite this, it drove 8 compliance guide form submissions in a single week — all attributed to LinkedIn after Google Ads conversion tracking showed zero conversions from 13 Google clicks.

**Decision:** Keep the static ad running as-is. "If it ain't broke, don't fix it." Extended through end of February, with a digital metrics review scheduled at month's end.

### LinkedIn — Video Boost

| Metric | Result |
|---|---|
| Impressions | Higher than static (video favored by LinkedIn algorithm) |
| CPC | ~$10 |
| Click-Through Rate | Lower than static |

The video boost served its intended **brand awareness** purpose and drove a spike in YouTube views. It was not designed for direct response and lacked a strong CTA. Once the video boost budget runs out (~one week from the Feb 11 meeting), it will **not be rerun**. Remaining budget may be reallocated to the static ad.

### Google Ads

- **13 clicks** to the NY compliance guide landing page
- **0 confirmed conversions** tracked
- Conversion tracking to be verified by Karly to confirm setup is accurate
- Working assumption: all 8 leads are attributable to LinkedIn

### Email Outreach

- A targeted email sequence to a NY/Integra list is running in parallel (~3.5 weeks remaining as of Feb 11)
- **Direct result:** Meeting secured with the **Color Factory** (NYC immersive art museum), who reached out after receiving the compliance guide email

---

## Key Decisions

- **Continue the static LinkedIn ad** through at least end of February; reassess at month-end digital review
- **Retire the video boost** once budget is exhausted; do not rerun
- **Repurpose the static ad creative** as an organic post on the BluePoint ATM LinkedIn company page (to be posted the week of Feb 11); Karly to also repost on her personal LinkedIn
- **Verify Google Ads conversion tracking** to confirm leads are correctly attributed to LinkedIn

---

## Action Items

- [ ] Post NY Compliance Guide static ad to BluePoint ATM LinkedIn company page this week — **Karly**
- [ ] Repost on Karly's personal LinkedIn — **Karly**
- [ ] Extend static LinkedIn ad through Feb 29 — **Karly**
- [ ] Verify Google Ads conversion tracking is set up correctly; report findings to Mike/Wade — **Karly**
- [ ] Schedule end-of-month digital metrics review (LinkedIn + Google + SEO + organic social) — **Karly**

---

## Strategic Notes

### Why the Static Ad Outperformed

The static ad's $0.70 CPC is exceptional for LinkedIn (typical range: $2–$5). Contributing factors:
- Strong, specific CTA tied to a timely compliance need (regulatory urgency)
- Highly relevant audience targeting (NY businesses affected by cashless payment laws)
- Clear value exchange: download a useful guide in exchange for contact info

This pattern — **compliance/regulatory urgency + gated content + LinkedIn targeting** — is worth replicating for future campaigns in other states or regulatory contexts.

### Campaign Objective Mismatch

The campaign was set to **page views** rather than **lead generation** as its objective. This means LinkedIn optimized for traffic rather than form fills, which likely suppressed the number of leads relative to what a lead-gen objective might have produced. Worth testing a lead-gen objective on a future iteration.

### Attribution Gap

Without proper conversion tracking on Google Ads, there is no clean multi-touch attribution. The current approach relies on deductive reasoning (total leads minus Google conversions = LinkedIn leads). Fixing Google Ads conversion tracking is a prerequisite for accurate reporting.

---

## Related

- [[clients/bluepoint-atm/_index]]
- [[knowledge/paid-social/linkedin-ads-benchmarks]]
- [[knowledge/email/bluepoint-ny-compliance-email-sequence]]