---
title: BluePoint Stadium & Arenas Campaign
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-22-bluepoint-atm-marketing-call-96061388.md
tags:
- bluepointatm
- campaign-strategy
- linkedin-ads
- email-automation
- direct-mail
- paid-social
- stadiums-arenas
layer: 2
client_source: null
industry_context: null
transferable: true
---

# BluePoint Stadium & Arenas Campaign

## Overview

The Stadiums & Arenas campaign is the first in a new monthly industry-campaign cadence adopted by BluePoint ATM. It was approved during the October 2025 marketing sync and is scheduled to launch in November 2025. The campaign targets venue operators and decision-makers at stadiums and arenas, running across email, direct mail, LinkedIn ads, and organic social simultaneously.

This campaign serves as the template for all subsequent monthly industry campaigns (Water Parks → Live Music Venues → etc.), so its structure and timing conventions are intentionally reusable.

See the parent meeting note: [[clients/bluepointatm/meetings/2025-10-22-marketing-sync]].

---

## Campaign Structure

### Channels

| Channel | Description |
|---|---|
| Email Automation | 10-week drip sequence |
| Direct Mail | Targeted mailer, staggered a few weeks after email launch |
| LinkedIn Ads | Industry-targeted paid ads |
| Organic Social | Supporting posts aligned to campaign theme |

### Email Automation

- **Length:** 10-week automated drip
- **Approach:** Duplicate the existing Entertainment campaign automation in HubSpot, swap in Stadiums & Arenas content and imagery, and adjust for segment relevance
- **Send days:** Relative day-of-week cadence (e.g., first Thursday of the month for email 1, second Friday for email 2) — not fixed calendar dates, so the template applies to any month
- **Content source:** Mike Stebbins provides topic outlines and prospect list; Melissa Cusumano builds and drafts

### Direct Mail

- **Timing:** Launched a few weeks after the email campaign begins (early-to-mid November target)
- **Template:** Reuse the existing direct mail template from prior campaigns; update copy and imagery for Stadiums & Arenas
- **List requirement:** Mike must pull physical mailing addresses alongside email addresses (ZoomInfo pulls sometimes return email only)
- **Printer:** Melissa coordinates with the existing print vendor once the list is confirmed

### LinkedIn Ads

- **Targeting:** Industry-specific — stadium/arena operators and relevant decision-maker titles (e.g., C-suite, operations managers)
- **Ad types:** Explore single-image or carousel formats consistent with prior BluePoint LinkedIn ads
- **Benchmark:** Research LinkedIn CTR benchmarks to evaluate performance (1.6% blended CTR observed on prior general campaigns)
- **Note:** Prior LinkedIn ads were nationwide and not industry-segmented; this campaign introduces segment-specific targeting for the first time

### Organic Social

- Posts supporting the Stadiums & Arenas theme published across BluePoint's social channels during the campaign window
- Reinforces the paid and email messaging; positions BluePoint as active in the venue/entertainment space

---

## Monthly Campaign Rhythm

This campaign establishes a repeatable monthly cadence:

- **Month N (execution):** Run the current industry campaign (e.g., Stadiums & Arenas in November)
- **Month N (planning):** Begin building assets for Month N+1 campaign (e.g., Water Parks in December)
- **Timing convention:** Use relative dates ("first Tuesday of the month") rather than fixed calendar dates for portability across months

### 30-60-90 Cadence

| Window | Focus | Key Assets |
|---|---|---|
| Oct → Nov | Stadiums & Arenas | Email automation, direct mail, LinkedIn ads |
| Nov → Dec | Water Parks & Amusement Venues | Email automation, direct mail, dedicated landing page (budget-season messaging) |
| Dec → Jan | Live Music Venues | Email automation, Google Ads refresh, OKR/KPI definition for 2026 |

---

## Inputs Required from BluePoint

- **Prospect list** (emails + mailing addresses) for Stadiums & Arenas segment — due EOW from Mike Stebbins
- **Email content review** — Mike to review Melissa's draft email content and return feedback
- **"Not Ready" drip topics** — Mike to send outline/subject areas so Melissa can draft that parallel sequence

---

## Action Items

- [ ] Mike provides Stadiums & Arenas prospect list (emails + addresses) to Melissa — EOW
- [ ] Mike reviews Stadiums & Arenas email content draft; sends feedback to Melissa
- [ ] Melissa builds email automation (duped from Entertainment campaign) and direct mail template
- [ ] Melissa researches LinkedIn CTR benchmarks; shares findings with Mike & Wade
- [ ] Mike sends "Not Ready" drip outline/topics to Melissa for content drafting

---

## Related Articles

- [[clients/bluepointatm/index]]
- [[knowledge/email-automation/10-week-drip-structure]]
- [[knowledge/paid-social/linkedin-ads-industry-targeting]]
- [[knowledge/direct-mail/campaign-template-reuse]]
- [[clients/bluepointatm/campaigns/water-parks-amusement-venues]]