---
title: Citrus America Weekly Social Media Resumption
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-01-15-cai-monthly-call-114569858.md
tags:
- social-media
- citrus-america
- linkedin
- instagram
- facebook
- content-strategy
- workflow
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Citrus America Weekly Social Media Resumption

## Overview

In the January 2026 monthly call, Citrus America and Asymmetric agreed to resume regular social media posting after a period of inactivity. The decision established a weekly cadence across LinkedIn, Instagram, and Facebook, with a monthly batch-approval workflow to reduce friction and keep the program sustainable.

Source: [[raw/2026-01-15-cai-monthly-call-114569858.md]]

## Decision

Social media posting will resume immediately, with the following parameters locked in:

- **Platforms:** LinkedIn, Instagram, Facebook
- **Cadence:** Weekly posts
- **Platform exclusion:** No posting on X (formerly Twitter) — client has no interest
- **Approval process:** Monthly batch approval; Melissa prepares a full month of content at once for CAI review and sign-off

## Content Strategy

Posts will primarily repurpose existing assets rather than require net-new content creation:

- Blog articles (including those currently in review/production)
- Customer success stories
- Event announcements and recaps (e.g., NGA 2026 post-show recap planned for March newsletter and social)

This approach keeps the content pipeline manageable while maintaining consistent brand presence.

## Workflow

| Step | Owner | Notes |
|---|---|---|
| Draft monthly social calendar | Melissa Cusumano (Asymmetric) | Batch all posts for the month |
| Review & approve calendar | Miriam Framson (CAI) | Single monthly touchpoint |
| Schedule and publish | Melissa Cusumano (Asymmetric) | Per approved calendar |

The batch-approval model was explicitly chosen to reduce the back-and-forth of post-by-post approvals, which had been a friction point previously.

## Context & Rationale

Social posting had lapsed prior to this call. The resumption was framed as a low-lift way to maintain visibility between larger campaigns (e.g., NGA 2026, newsletter). Repurposing existing content — particularly blogs already being produced for SEO — means the marginal effort per post is low.

The decision also aligns with the broader 2026 content strategy: blogs establish the SEO foundation, and social posts amplify that content to the target audience (VP/Director of Fresh, VP/Director of Produce & Floral, Director of Store Development).

## Related

- [[wiki/clients/citrus-america/_index.md]]
- [[wiki/knowledge/content/citrus-america-blog-content-guidelines.md]]
- [[wiki/meetings/2026-01-15-cai-monthly-call.md]]