---
title: Citrus America X-Pro LinkedIn Campaign
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-03-12-cai-marketing-call-129361629.md
tags:
- paid-social
- linkedin
- citrus-america
- x-pro
- retargeting
- product-launch
- founder-story
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Citrus America X-Pro LinkedIn Campaign

A two-pronged LinkedIn campaign approved during the March 2026 marketing sync to launch the X-Pro juicer and build brand awareness simultaneously. The two ads serve distinct purposes and audiences but share a common retargeting infrastructure.

## Campaign Overview

| | Ad 1: X-Pro Product | Ad 2: Founder Story |
|---|---|---|
| **Source** | Citrus America company page | Brian Framson's personal LinkedIn |
| **Goal** | Product launch / lead gen | Brand awareness / storytelling |
| **CTA** | "Schedule a virtual demo of the X-Pro" | "Read more" (soft, non-salesy) |
| **Landing Page** | X-Pro product page (citrusamerica.com) | "In the News" blog post (citrusamerica.com) |
| **Tone** | Product-forward, commercial | Personal, authentic |

## Ad 1: X-Pro Product Launch

### Rationale
The X-Pro is a new product with genuine excitement among people who know juicing. The campaign leans into the "best just got better" angle — targeting buyers who want premium equipment to match their premium store brand.

### Targeting
- **Geography:** Core U.S. markets
- **Industry:** Grocery retail (mid-size to large)
- **Example accounts:** Kroger, Walmart, Sam's Club
- **Personas:** VP of Produce, Director of Perimeter, VP of Fresh, Store Operations Managers

### Key Messaging Notes
- Emphasize that the X-Pro is a step-change, not an incremental update — "if you know juicing, you'll recognize what this is"
- Appeals to retailers who want the best for their customers and whose store brand reflects quality
- Screwless design, larger fruit capability, and 10-inch monitor are differentiating visual proof points

### CTA & Conversion
- CTA: **"Schedule a virtual demo of the X-Pro"**
- Destination: Dedicated X-Pro landing page on citrusamerica.com
- Retargeting tag fires on page visit, enabling follow-up ads across other platforms

## Ad 2: Founder Story

### Rationale
Personal storytelling performs well on LinkedIn, especially when it doesn't feel like a sponsored post. Running this from Brian's personal page rather than the company page increases authenticity and organic draw.

### Content
- Links to a new **"In the News" blog post** on citrusamerica.com featuring the 15-year founder interview/press release
- The press release was previously distributed via Access Wire and picked up by Yahoo Finance and AP Wire
- The blog post gives the ad a destination on the company website (required for retargeting)

### CTA & Conversion
- CTA: **"Read more"** — deliberately soft, no product pitch
- Destination: The founder interview blog post on citrusamerica.com
- Retargeting tag fires on page visit; retargeted ads should lead to the homepage or a general brand page, **not** the X-Pro landing page (audience hasn't been introduced to the product yet)

## Retargeting Strategy

Both ads are designed to drive traffic to citrusamerica.com so the Google Ads retargeting pixel fires. This enables follow-up display ads across other platforms, increasing brand touchpoints before a purchase decision.

**Key principle:** Ad spend drives traffic to the website — not to external press release URLs or LinkedIn articles — so that every paid click contributes to the retargeting audience.

| Ad | Retargeting Destination |
|---|---|
| X-Pro Product Ad | X-Pro landing page |
| Founder Story Ad | Homepage or general brand page |

## Dependencies & Status

- [ ] **Founder interview blog post** must be live on citrusamerica.com before the Founder Story ad can launch — Brian's interview is in revision with Steven; Miriam's is pending review
- [ ] **X-Pro landing page** must be live before the Product ad launches (website content approved for development as of this call)
- [ ] **15-year press release** (Access Wire link) to be added to the "In the News" section by Melissa
- [ ] **Ad copy and graphics** for both posts to be drafted by Karly

## Action Items from Approval Call

| Owner | Task |
|---|---|
| Karly | Draft copy and graphics for both LinkedIn posts |
| Miriam | Send Access Wire link for 15-year press release to Melissa; check status of founder interview series with Steven |
| Melissa | Add 15-year press release to "In the News" on website; brief designer on X-Pro page updates |

## Related

- [[clients/citrus-america/_index]]
- [[knowledge/web/citrus-america-x-pro-website-launch]]
- [[knowledge/hubspot/citrus-america-hubspot-updates]]