---
title: Crazy Lenny's Social Content Strategy
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-02-09-crazy-lennys-marketing-call-120856875.md
tags:
- social-media
- crazy-lennys
- content-strategy
- e-bikes
- service-promotion
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Crazy Lenny's Social Content Strategy

Established content guidelines for Crazy Lenny's organic social media, confirmed during the February 2026 marketing review. The core principle: **bikes only**. All content scope decisions flow from product and service profitability, not just brand identity.

## Content Scope: Bikes Only

All social posts should focus exclusively on bikes — both e-bikes and regular bikes. No scooters, Vespas, or other motorized personal vehicles.

**Why scooters were ruled out:**
Crazy Lenny's experimented with scooter service and stopped. The economics don't work: most scooters retail for $500–600, and repairs frequently run $300–400. Customers balk at repair costs that approach the purchase price and opt to discard the unit instead. This makes scooter service a time sink with low conversion and low margin. The shop does not stock or sell scooters either, so there is no sales upside to offset the service drag.

> *"The problem with scooters is most scooters cost five or six hundred bucks... it'll be three or four hundred bucks to fix it. Then people go, well, I only paid five or six hundred. Just throw it out. So it's become just a waste of time business."*
> — Steve Lindenau

**Confirmed in-scope products/brands:**
- E-bikes (primary focus)
- Regular bikes (service and tune-ups)
- Segway e-bikes (small inventory, acceptable to mention)

## Service Promotion Guidelines

Service content is explicitly encouraged. Key messaging rules:

- **Any brand** — the shop services bikes regardless of where they were purchased. This should be stated clearly in service-related posts.
- **E-bikes and regular bikes** — both are serviced. Do not imply e-bike exclusivity in service messaging.
- Tune-up promotions have performed well and should be a recurring content type.

**Approved post example (with edits):**
A tune-up post was reviewed and approved with two edits applied:
1. Add "any brand" language
2. Clarify that service covers both e-bikes and regular bikes

## Rejected Content

| Content | Reason |
|---|---|
| Scooter feature/promo post | Not stocked, not serviced; unprofitable repair economics |
| Vespa mentions | Not carried |
| Non-bike motorized vehicles | Outside scope |

## Related

- [[clients/crazy-lennys/_index]] — client overview
- [[knowledge/email-marketing/epic-employee-nurture-campaign]] — parallel campaign targeting Epic Systems employees
- [[knowledge/paid-social/google-ads-pause-cash-flow-timing]] — Google Ads status context from same meeting