---
title: Social Media Posts — Crazy Lenny's E-Bikes
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2025-10-06-crazy-lennys-marketing-meeting-92083292.md
tags:
- social-media
- organic
- crazy-lennys
- e-bikes
- content-approval
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Social Media Posts — Crazy Lenny's E-Bikes

Six organic social media posts approved by Steve Lindenau (Crazy Lenny's E-Bikes) during the October 2025 marketing review. All posts were approved as-is with no requested changes.

## Approved Posts

| # | Theme | Format | Notes |
|---|-------|--------|-------|
| 1 | Maintenance & service promotion | Static + graphic | Timely for fall season |
| 2 | Cargo bikes as second-car alternative | Static | Directly relevant — customers shopping for this in-store same day |
| 3 | General e-bike benefits | Two-fold carousel | Broad awareness content |
| 4 | E-bike as second-car alternative (variant) | Static | Companion to post #2 |
| 5 | Baskets — interactive post | Interactive | Engagement-focused format |
| 6 | Content targeting older demographics | Static | Audience-specific messaging |

## Key Details

- **Approval status:** All six posts approved without changes
- **Paid promotion:** None — organic posting only. Steve has significant existing investment in billboard advertising and declined to boost these posts with paid spend (Facebook/Meta, Google Ads)
- **Cadence:** Posts should be interleaved with the active email campaigns ([[wiki/knowledge/email-campaigns/crazy-lennys-hunting-bike-campaign]] and [[wiki/knowledge/email-campaigns/crazy-lennys-winter-storage-campaign]]) to avoid audience fatigue

## Recurring Themes

These posts reflect Crazy Lenny's core messaging pillars:

- **Utility:** Cargo bikes as practical transportation replacements, not just recreational gear
- **Accessibility:** Targeting older demographics and apartment-dwelling young professionals
- **Service:** Maintenance and storage as ongoing revenue and customer retention tools
- **Engagement:** Interactive formats (baskets post) to drive comments and reach

## Related

- [[wiki/clients/crazy-lennys/index]] — Client overview
- [[wiki/meetings/2025-10-06-crazy-lennys-marketing-meeting]] — Source meeting
- [[wiki/knowledge/email-campaigns/crazy-lennys-hunting-bike-campaign]] — Concurrent campaign
- [[wiki/knowledge/email-campaigns/crazy-lennys-winter-storage-campaign]] — Concurrent campaign