---
title: Doudlah Farms Social Media Hashtag Strategy
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-03-20-doudlah-farms-marketing-amazon-ecommerce-inventory-call-131567529.md
tags:
- client/doudlah-farms
- social-media
- hashtag-strategy
- content-strategy
- tested-clean
- regenerative-agriculture
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Doudlah Farms Social Media Hashtag Strategy

## Overview

Agreed hashtag approach for all Doudlah Farms and Old World Popcorn social posts, established during the March 20, 2026 marketing call. The strategy prioritizes two anchor hashtags that align with the brand's core audience and certifications, supplements them with certification-specific tags, and explicitly avoids one politically charged tag.

## Anchor Hashtags (All Posts)

These two hashtags should appear on **every post** across both the Doudlah Farms and Old World Popcorn brand pages:

| Hashtag | Rationale |
|---|---|
| `#MomsAcrossAmerica` | Reaches the health-conscious parent audience that actively follows and engages with clean-food content. Aligns with the brand's consumer base. |
| `#TestedClean` | Directly addresses a high-frequency customer concern — Lucy receives weekly emails asking about heavy metals and pesticide testing. Using this tag builds awareness of Doudlah's quad-certified status and invites curiosity from new audiences. |

## Supplementary Hashtags

Add relevant certification and category tags where applicable to the post topic:

- `#Organic` / `#USDACertifiedOrganic`
- `#ROC` (Regenerative Organic Certified)
- `#Biodynamic` / `#Demeter`
- `#RegenerativeAgriculture`

These tags serve a dual purpose: reaching existing followers of those movements and helping build awareness of certifications (particularly Demeter and Biodynamic, which Lucy noted need broader recognition).

## Hashtag to Avoid

**`#Maha`** — Do not use on any posts at this time.

> *"Right now, I'm not sure if I would use Maha because there's such a political thing with the war going on. I think I would just do Moms Across America for right now until we see where things are going politically. The last thing you want to do is shoot yourself in the foot."*
> — Lucy Doudlah, March 20, 2026

When searched, `#Maha` surfaces heavily politicized content. Using it risks alienating a significant portion of the audience regardless of political leaning. The brand's position is to remain neutral. This decision should be revisited if the political climate shifts.

## Rationale: Why #TestedClean Matters

Lucy noted that customer inquiries about heavy metals and pesticide testing arrive weekly. `#TestedClean` is a low-competition tag that:

1. Differentiates Doudlah from competitors who cannot make the same claim
2. Creates curiosity that drives profile visits and product page clicks
3. Reinforces the "quad certified" messaging used in [[wiki/clients/doudlah-farms/amazon-listing-strategy|Amazon listing updates]]

Even if the hashtag has low follower counts initially, the goal is to build association between the tag and the brand over time.

## Calendar Opportunities

The following dates should anchor certification- and agriculture-themed posts and are good candidates for heavier hashtag use:

| Date | Event | Relevant Tags |
|---|---|---|
| April 22 | Earth Day | `#EarthDay`, `#RegenerativeAgriculture` |
| June 8 (TBC) | National Biodynamic Day | `#Biodynamic`, `#Demeter` |
| September (month) | Organic Month (OTA) | `#OrganicMonth`, `#Organic` |
| TBD | ROC Day (research needed) | `#ROC`, `#RegenerativeOrganicCertified` |

> **Action item (Karly):** Research confirmed dates for National Biodynamic Day 2026 and any official ROC Day. Plan September Organic Month push with Mark and Lucy.

## Related

- [[wiki/clients/doudlah-farms/index|Doudlah Farms Client Overview]]
- [[wiki/knowledge/paid-social/doudlah-farms-april-2026-social-content|April 2026 Social Content Review]]
- [[wiki/clients/doudlah-farms/amazon-listing-strategy|Amazon Listing Strategy — Competitive Differentiation]]