---
title: Social Media Client Coverage & Reallocation
type: article
created: '2026-01-05'
updated: '2026-01-05'
source_docs:
- raw/2026-01-05-impromptu-zoom-meeting-111815192.md
tags:
- social-media
- staffing
- operations
- work-reallocation
- clients
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Social Media Client Coverage & Reallocation

## Overview

Following the termination of Mylene (social media specialist) in January 2026 as part of a cost-reduction response to a cash-flow crisis, the team needed to document which clients were receiving social media services and establish a reallocation plan. This article captures that client list and the coverage approach going forward.

See [[wiki/meetings/2026-01-05-staff-terminations-operational-continuity]] for full context on the terminations and financial situation.

---

## Clients Receiving Social Media Services

At the time of Mylene's departure, the following clients were receiving social media or related content services:

| Client | Service Notes |
|---|---|
| Doodla | Social media management |
| Adava Care (Adabacare) | Google Business Profile posts |
| Skaalen (Skullin) | Social media management |
| Advanced Health & Safety | Social media management |
| Bluepoint ATM | Social media management |
| Citrus America | Blog content only (no full social) |
| Exterior Renovation | Social media management |

> **Note:** Client names in the source transcript are phonetically rendered. Spellings above are best-effort matches to known client names. Verify against the client roster before actioning.

---

## Reallocation Plan

### Immediate Steps

1. **Melissa** to document Mylene's full task list per client and share with Mark.
2. Work to be distributed across the remaining team:
   - **Raphael** — absorb a portion of social media tasks
   - **Gavin** — absorb a portion of social media tasks
   - **Design team** — assist with content creation where possible (note: English is a second language for some designers; suitability should be assessed per task)

### Contingency

If the remaining team cannot absorb the workload, Mylene may be re-engaged on a **project-by-project or per-client basis** — without a guaranteed monthly retainer. This was discussed as a fallback, not a default.

### SEO Coverage (Yeshwant)

Separately, Yeshwant's SEO role was also eliminated. His departure is considered lower-risk in the short term because major SEO fixes across existing client sites were already complete. New-site SEO work will be handled ad hoc as it arises, with the option to re-engage Yeshwant on a paid-per-project basis for new website launches.

---

## Risks & Considerations

- **Client churn risk:** Several clients were already flagged as at-risk prior to the terminations — Adava Care, Didion, and Sonoplot. Disruption to social media delivery could accelerate churn for any clients on this list.
- **Quality risk:** Distributing social media work across team members who were not hired for this function may affect output quality, particularly for clients expecting consistent brand voice.
- **Capacity risk:** Account managers are not primarily affected by these changes ("it's more of a doer problem"), but the design team and Raphael/Gavin will carry additional load on top of existing responsibilities.

---

## Action Items

- [ ] Document Mylene's per-client responsibilities and send to Mark (@Melissa Cusumano)
- [ ] Assess design team capacity and language suitability for social content tasks (@Melissa Cusumano)
- [ ] Coordinate pickup assignments with Raphael and Gavin (@Mark Hope / @Melissa Cusumano)
- [ ] Follow up with Mylene re: project-based availability if team is overwhelmed (@Mark Hope)

---

## Related

- [[wiki/meetings/2026-01-05-staff-terminations-operational-continuity]]
- [[wiki/knowledge/seo/yeshwant-seo-coverage-reallocation]]
- [[wiki/operations/tools/x-ray-app]]