---
title: Paper Tube Co — LinkedIn Ads Rebuild (WordPress/Gravity Forms)
type: article
created: '2026-02-26'
updated: '2026-02-26'
source_docs:
- raw/2026-02-26-papertube-asymmetric-marketing-call-125640117.md
tags:
- linkedin-ads
- wordpress
- gravity-forms
- salesforce
- landing-pages
- paid-social
- papertube
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Paper Tube Co — LinkedIn Ads Rebuild (WordPress/Gravity Forms)

## Overview

LinkedIn ads for Paper Tube Co were paused due to a technical conflict between Salesforce forms and the Shopify platform. The resolution is a full landing page migration to WordPress using Gravity Forms, which integrates cleanly with Salesforce. New video creative is being produced in parallel so the full campaign can relaunch as a single coordinated push.

This situation is a useful reference case for the broader principle: **Shopify is a poor host for lead-gen landing pages that need CRM form integrations**. WordPress + Gravity Forms is Asymmetric's standard stack for this use case.

---

## Problem

The LinkedIn ads were live but had to be paused because the Salesforce-integrated forms were being blocked by Shopify. The conflict prevented lead capture from functioning correctly, making the ads non-viable until the underlying infrastructure was fixed.

> *"We did turn those on and then turn those off... for some reason it was blocking the forms that we had done, the Salesforce forms."*
> — Karly Oykhman, 2026-02-26

---

## Solution: WordPress Landing Page Environment

### Stack

| Layer | Tool |
|---|---|
| CMS / Hosting | WordPress (new environment) |
| Forms | Gravity Forms |
| CRM Integration | Salesforce (via Gravity Forms connector) |
| Ad Platform | LinkedIn Ads |

### Why This Stack

- Gravity Forms is Asymmetric's standard form solution and has a reliable Salesforce integration
- WordPress gives full control over page structure and tracking without Shopify's platform constraints
- Decoupling the landing pages from the client's e-commerce platform (Shopify) eliminates the category of conflict that caused the original pause

---

## Scope

- **Landing pages:** New pages being built from scratch in a new WordPress environment
- **Ad creative:** Three new video ads in production (one per active LinkedIn campaign); two additional videos planned for future campaigns
- **Review process:** Assets (videos + landing pages) to be sent to Parag (Paper Tube) for approval before relaunch

---

## Timeline (as of 2026-02-26)

| Milestone | Target |
|---|---|
| Landing pages complete | Within a few days of call (by ~2026-02-28) |
| Video creative complete | Friday 2026-02-28 or Monday 2026-03-02 |
| Assets sent to Parag for review | Friday 2026-02-28 or Monday 2026-03-02 |
| LinkedIn ads relaunched | After Parag approval |

---

## Action Items

- [ ] Build WordPress landing pages with Gravity Forms + Salesforce integration (@Karly Oykhman)
- [ ] Send 3 ad videos to Parag for review (@Karly Oykhman)
- [ ] Send landing page previews to Parag for review (@Karly Oykhman)
- [ ] Relaunch LinkedIn ads once pages and creative are approved (@Karly Oykhman)

---

## Video Creative Notes

- Designers are producing videos using source files provided by Ricardo (Paper Tube's internal contact)
- Parag mentioned Ricardo is also experimenting with AI-generated video — if that produces usable assets, they should be shared with Asymmetric for potential inclusion
- Paper Tube's sales team is already using ChatGPT to generate AI product renderings (paper tube mockups on client packaging) with strong prospect reaction — this creative approach may be worth incorporating into ad creative in future iterations

---

## Generalizable Lesson

**Shopify + third-party CRM forms = friction.** When a client's primary web presence is on Shopify and the campaign requires form-based lead capture feeding into a CRM (Salesforce, HubSpot, etc.), plan from the start to host landing pages on a separate WordPress instance. The Shopify platform's handling of external scripts and form embeds creates unpredictable conflicts that are difficult to debug and slow to resolve.

**Standard recommendation:** WordPress + Gravity Forms for any LinkedIn or paid social campaign requiring Salesforce lead capture.

---

## Related

- [[clients/papertube/index]]
- [[knowledge/abm/papertube-abm-email-campaign]]
- [[knowledge/paid-social/linkedin-ads-landing-page-best-practices]]