---
title: Trachte DoorHallway LinkedIn Campaign
type: article
created: '2025-10-03'
updated: '2025-10-03'
source_docs:
- raw/2025-10-03-trachte-marketing-meeting-91725349.md
tags:
- linkedin-ads
- doorrhallway
- trachte
- paid-social
- display-advertising
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Trachte DoorHallway LinkedIn Campaign

## Overview

As part of the broader DoorHallway multi-channel launch, a LinkedIn campaign is being developed to target **commercial property owners** — a distinct audience segment from the custom audience approach used in other DoorHallway campaigns. This campaign runs alongside [[wiki/knowledge/paid-social/trachte-doorhallway-meta-ads|Meta ads for DoorHallway]] and is intended to provide a cross-platform read on how the self-storage audience responds to DoorHallway messaging.

The campaign brief was assigned for completion during the [[wiki/clients/trachte/meetings/2025-10-03-trachte-marketing-meeting|2025-10-03 Trachte Marketing Meeting]].

## Campaign Strategy

### Target Audience

- **Primary:** Commercial property owners
- **Approach:** Interest/attribute-based LinkedIn targeting (not a custom audience upload)
- **Rationale:** DoorHallway's value proposition maps to existing commercial property owners who may be considering or expanding self-storage operations — a profile well-suited to LinkedIn's professional targeting capabilities

This differs from the custom audience strategy used in other Trachte/DoorHallway campaigns, where known contacts or lookalike lists drive targeting.

### Ad Creative

The same display assets developed for the Google and Meta campaigns are expected to carry over to LinkedIn. A downloadable video file was also being sourced (from the existing YouTube version) for use across Meta and potentially LinkedIn.

### Platform Rationale

LinkedIn was selected because:
- Self-storage investors and commercial property owners are reachable via professional attributes (industry, job title, company size)
- It provides a useful contrast to Meta's broader social targeting, allowing performance comparison across audience intent levels
- DoorHallway's B2B-adjacent positioning (selling to property owners, not end consumers) aligns with LinkedIn's audience

## Status

| Item | Status |
|---|---|
| Campaign brief | Assigned to Robyn Ogden — pending completion as of 2025-10-03 |
| Ad creative (display) | Ready (carried over from Google/Meta assets) |
| Ad creative (video) | Pending downloadable file |
| Campaign activation | Blocked pending brief completion |

## Key Decisions

- LinkedIn targeting will use **commercial property owner attributes**, not a custom audience list
- Campaign is intentionally structured to run **in parallel with Meta ads** to enable performance comparison between platforms
- Brief to be completed by Robyn Ogden and returned to Sebastian Gant for setup

## Action Items

- [ ] Complete LinkedIn campaign targeting brief — **@Robyn Ogden**
- [ ] Set up LinkedIn campaign once brief is received — **@Sebastian Gant**
- [ ] Source downloadable video file for potential use in LinkedIn creative — **@Sebastian Gant**

## Related

- [[wiki/clients/trachte/meetings/2025-10-03-trachte-marketing-meeting|2025-10-03 Trachte Marketing Meeting]]
- [[wiki/knowledge/paid-social/trachte-doorhallway-meta-ads|Trachte DoorHallway Meta Ads]]
- [[wiki/clients/trachte/_index|Trachte Client Overview]]