---
title: Trachte Spring Seminar Geofencing Campaign
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-01-26-trachte-marketing-meeting-117199832.md
tags:
- trachte
- meta-ads
- paid-social
- geofencing
- spring-seminars
- location-specific
- event-marketing
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Trachte Spring Seminar Geofencing Campaign

## Overview

Trachte runs regional spring seminars across multiple hotel locations each year. The strategy is to promote seminar registrations via Meta (Facebook/Instagram) ads using geofencing — targeting audiences near each confirmed hotel location with location-specific creative. This approach was discussed in the [[wiki/clients/trachte/_index|Trachte]] January 2026 PPC/SEO sync and is planned to launch once hotel locations are finalized.

As of the January 26, 2026 meeting, this campaign was **blocked** pending confirmation of hotel venues and creation of location-specific graphics.

---

## Campaign Strategy

### Targeting Approach

- **Geofencing:** Build separate Meta ad sets targeting audiences near each confirmed seminar hotel location.
- **Audience intent:** Reach local self-storage operators and prospects who may be unfamiliar with Trachte but are geographically proximate to an event.
- **Goal:** Drive seminar registrations and awareness of Trachte's presence in each market.

### Creative Approach

- Create **location-specific graphics** for each seminar city — e.g., "Hey Seattle, we're on our way" — rather than a single generic ad.
- Graphics should include event details (date, location, registration CTA).
- Where available, prior Instagram post graphics from the same locations can be repurposed within Meta (they already exist in the Meta asset library from previous years).
- New graphics should be created by Jessica once hotel locations are confirmed.

### Precedent

In a prior year, location-specific graphics had already been created as Instagram posts and were reused for Meta ad campaigns. This workflow — design once, deploy across placements — is the preferred model going forward.

---

## Current Status

| Item | Status | Owner |
|---|---|---|
| Hotel locations confirmed | ⏳ In progress | Miranda Strong |
| Seminar details on website | ⏳ Pending locations | Miranda Strong |
| Location-specific graphics | ⏳ Blocked on locations | Jessica Rudnicki |
| Meta ad campaigns built | ⏳ Blocked on graphics | Sebastian Gant |

As of 2026-01-26, Miranda was actively calling hotels to confirm venues and expected to have most locations locked down by end of that week.

---

## Action Items (from 2026-01-26 meeting)

- [ ] **Miranda Strong** — Finalize hotel locations for all spring seminar cities and update the Trachte website event calendar.
- [ ] **Jessica Rudnicki** — Email Sebastian seminar locations and dates; create location-specific graphics once venues are confirmed.
- [ ] **Sebastian Gant** — Build geofenced Meta ad campaigns per location once graphics and details are received.

---

## Dependencies & Blockers

1. **Hotel venue confirmation** — Geofencing coordinates and ad copy cannot be finalized until specific hotel addresses are known.
2. **Location-specific graphics** — Meta campaigns require dedicated creative per city; generic graphics are not the preferred approach for this campaign type.
3. **Website seminar pages** — Landing pages or seminar detail pages should be live before ads launch so there is a destination for clicks.

---

## Related

- [[wiki/clients/trachte/_index|Trachte Client Overview]]
- [[wiki/knowledge/paid-social/trachte-fssa-meta-ads|Trachte FSSA Trade Show Meta Ads]] — parallel event campaign with similar blocker pattern (landing pages + booth numbers needed before launch)
- [[wiki/knowledge/paid-ads/trachte-125th-anniversary-ad-refresh|Trachte 125th Anniversary Ad Graphics Refresh]] — concurrent creative initiative; location graphics may share brand direction from the anniversary campaign