---
title: Trachte Trade Show Ad Campaigns (Metalcon & Big Ideas)
type: article
created: '2025-10-20'
updated: '2025-10-20'
source_docs:
- raw/2025-10-20-trachte-marketing-meeting-95368394.md
tags:
- paid-social
- trade-shows
- metalcon
- big-ideas
- trachte
- geofencing
- trackrite
- landing-pages
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Trachte Trade Show Ad Campaigns (Metalcon & Big Ideas)

## Overview

Trachte is running paid ad campaigns tied to two upcoming trade shows: **Metalcon** and **Big Ideas**. Ads were configured with event-wide and venue-specific targeting using copy adapted from prior show campaigns. A critical gap identified in the October 20 meeting: ads were pointing to a generic events page rather than dedicated landing pages, missing a lead capture opportunity. Metalcon ads were set to launch the following day, making this urgent.

The Big Ideas show has additional complexity due to a co-sponsorship activation with TrackRite and a potential geofencing component.

---

## Campaign Structure

- **Format:** Event-wide and venue-specific ad sets
- **Copy:** Adapted from prior trade show campaign templates
- **Platforms:** Meta (confirmed); geofencing under consideration for Big Ideas
- **Destination URL (at time of meeting):** Generic Trachte events/trade show page — flagged as insufficient

---

## Landing Page Gap (Urgent)

At the time of the meeting, both campaigns lacked dedicated landing pages. The existing setup sent traffic to a generic events listing rather than a page designed to capture leads.

**Resolution agreed upon:**
- Use the existing landing page template already in the Trachte website editor
- Miranda to build out pages for both Metalcon and Big Ideas
- Jessica to update the Metalcon page and send the URL to Sebastian
- Sebastian to swap in the new URLs before the Metalcon campaign goes live

> "Normally we have a landing page that says, like, we have a template in our website already… you can put their contact information, who's going to be there, whatever." — Jessica Rudnicki

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## Metalcon

- **Launch:** October 21, 2025 (day after this meeting)
- **Action:** Landing page needed immediately; Jessica to update template and send URL to Sebastian same day

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## Big Ideas

- **Co-sponsorship:** Trachte is co-sponsoring a **"Branding Corral"** activation with TrackRite
  - Attendees must visit the TrackRite booth to receive a custom belt
  - Mechanic is designed to drive foot traffic to the TrackRite booth
- **Ad integration:** TrackRite Branding Corral graphics to be incorporated into Big Ideas ads
  - TrackRite posted about the activation on LinkedIn; Jessica reshared it
- **Geofencing:** Sebastian flagged geofencing as a potential tactic to target attendees at or near the venue; to be incorporated if graphics and assets are provided
- **Action:** Robyn to email Sebastian the Big Ideas Branding Corral graphics

---

## Smart Locking Solutions Context

Running alongside the trade show push, Trachte is announcing two new smart locking partners via press releases (one the week of this meeting, one the following week). The "Passport" page on the Trachte website is being repositioned as a broader **"Smart Locking Solutions"** hub. Bundled offer campaigns (e.g., Trachte door + partner latch) are planned as a follow-on digital advertising initiative once partnership details are finalized.

See also: [[clients/trachte/_index]] | [[knowledge/paid-social/trachte-microsoft-ads-performance]]

---

## Action Items

| Owner | Task |
|---|---|
| Jessica Rudnicki | Update Metalcon landing page using existing template; send URL to Sebastian |
| Miranda Strong | Build dedicated landing pages for Metalcon and Big Ideas |
| Sebastian Gant | Swap landing page URLs into both campaigns once received |
| Robyn Ogden | Email Sebastian Big Ideas Branding Corral graphics for ad creative |
| Sebastian Gant | Incorporate Branding Corral mechanic into Big Ideas ads; evaluate geofencing |

---

## Key Decisions

- **Do not** send trade show ad traffic to the generic events page or the external Metalcon website
- Use the existing Trachte landing page template for both shows
- Big Ideas ads should reflect the TrackRite Branding Corral co-sponsorship mechanic
- Geofencing is on the table for Big Ideas pending asset delivery

---

## Related

- [[clients/trachte/_index]]
- [[knowledge/paid-social/trachte-microsoft-ads-performance]]
- [[knowledge/paid-social/trachte-google-ads-restructure]]
- [[knowledge/paid-social/trachte-spotify-ads-exploration]]
- [[meetings/2025-10-20-trachte-marketing-meeting]]