---
title: Trachte Trade Show Geo-Targeting Campaigns
type: article
created: '2025-09-26'
updated: '2025-09-26'
source_docs:
- raw/2025-09-26-trachte-marketing-meeting-90202008.md
tags:
- geo-targeting
- trade-shows
- trachte
- trackrite
- paid-search
- meta-ads
layer: 2
client_source: null
industry_context: null
transferable: true
---

# Trachte Trade Show Geo-Targeting Campaigns

## Overview

Trachte and TrackRite use geo-targeted ad campaigns around trade show events to reach attendees and nearby prospects during high-intent windows. Two shows in late October 2025 were scoped during the [[wiki/clients/trachte/_index|Trachte]] marketing review on 2025-09-26: **MetalCon** (TrackRite) and **Big Ideas** (both brands).

The approach mirrors prior trade show campaigns — standing up geo-targeted paid campaigns timed to the event dates, targeting the venue area to capture attendees actively considering purchasing decisions.

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## Upcoming Shows (Fall 2025)

| Show | Dates | Brand(s) | Status |
|---|---|---|---|
| MetalCon | October 21–23, 2025 | TrackRite | Geo-targeting campaign to be set up |
| Big Ideas | End of October 2025 | Trachte & TrackRite | Details TBD; geo-targeting planned |

> **Note:** Exact venue/location details for Big Ideas were not confirmed in the meeting. Robyn indicated more information would be forthcoming.

---

## Strategy

- **Geo-targeting radius:** Campaigns are scoped to the geographic area around each trade show venue, targeting attendees and local prospects during the event window.
- **Campaign channels:** Consistent with the broader [[wiki/knowledge/paid-search/ppc-overview|PPC]] and [[wiki/knowledge/paid-social/meta-ads-overview|Meta Ads]] approach used for Trachte/TrackRite. Bing campaigns are also being stood up around this time and may be included.
- **Timing:** Campaigns run leading up to and during the event. (Prior seminar booth Meta ads were set to end the day before the event — this pattern may apply here as well.)
- **Creative:** Expected to use existing display and video assets, including door hallway creative once approved.

---

## Action Items

- [ ] **Sebastian Gant** — Set up geo-targeting campaigns for MetalCon (Oct 21–23) and Big Ideas show for Trachte and TrackRite
- [ ] **Robyn Ogden** — Provide Big Ideas show details (venue, exact dates, which brands are exhibiting) so campaigns can be configured

---

## Related Context

- These campaigns were discussed alongside a broader channel expansion push, including new [[wiki/knowledge/paid-search/bing-ads|Bing Ads]] campaigns for both brands and a [[wiki/knowledge/paid-social/door-hallway-campaigns|door hallway Meta/LinkedIn campaign]] being stood up simultaneously.
- The geo-targeting approach is an established pattern for Trachte — the team referenced it as "similar to what we've done before" without needing to re-litigate the strategy.
- MetalCon is a TrackRite-only show; Big Ideas serves both Trachte and TrackRite, requiring separate campaign setups or careful audience segmentation by brand.

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## Source Meeting

[[wiki/clients/trachte/meetings/2025-09-26-trachte-marketing-meeting|Trachte Marketing Meeting — 2025-09-26]]