--- title: Asymmetric Pitch Deck (Gamma) type: article created: '2025-09-29' updated: '2025-09-29' source_docs: - raw/2025-09-29-sebastian-check-in-90572727.md tags: - pitch-deck - asymmetric - gamma - sales - value-ladder - pricing layer: 2 client_source: null industry_context: null transferable: true --- # Asymmetric Pitch Deck (Gamma) ## Overview Mark Hope built a capabilities pitch deck for Asymmetric Applications Group using **Gamma**, an AI-powered presentation tool. The deck was created in part to support the [[wiki/clients/pima/_index|Pima]] lead-generation engagement, which required a clear articulation of Asymmetric's offer before outreach could begin. It represents a formalization of the service tiers that had previously been pitched informally. The deck is accessible via a public URL and is intended to serve as a leave-behind or pre-meeting asset for prospective clients. --- ## Core Positioning **Tagline / Framing:** *Strategy-led growth for established businesses* **Differentiator:** Most marketing agencies focus on tactics. Asymmetric focuses on what actually drives growth — strategy first, execution second. ### Problems Addressed - Plateaued revenue - Activity without results - Execution-only engagements (no strategic layer) - Unclear marketing ROI ### Target Client Profile | Attribute | Detail | |---|---| | Revenue range | $2M – $50M | | Leadership orientation | Growth-focused, strategic mindset | | Stage | Established (not early-stage) | --- ## Service Offerings ### 1. Strategy Session — $950 - Four-hour working session - Entry-level offer designed to establish commitment without high risk - Primary purpose: qualify the client and create a path to higher-tier engagement - Price point is intentionally sub-$1,000 to lower the psychological barrier ### 2. Revenue Growth Blueprint — $3,500 - One-time strategic engagement - Delivers a written roadmap and recommendations for growth - Designed to surface the execution gap: clients who read it often realize they lack the internal capacity to act on it, creating a natural transition to the retainer ### 3. Monthly Partnership Retainer — $5,500/month - Ongoing retained engagement (range noted as $5,000–$6,500/month) - Covers strategic planning, paid media management, SEO, and integrated execution - Includes a **90-day performance guarantee** (see below) --- ## Value Ladder Logic The three tiers are structured as a deliberate progression: ``` $950 Strategy Session → builds trust, confirms commitment ↓ $3,500 Growth Blueprint → surfaces execution gap ↓ $5,500/mo Retainer → ongoing partnership with guarantee ``` The goal is to sign **one new retainer client per month** while maintaining approximately **$10,000/month in project-based work** (websites, landing pages, etc.). > "What you want to have is like this value ladder. For somebody who says, I think what you're saying is interesting, but I'm not totally sold and I'm not ready to take a bunch of risk, you do something for less than $1,000." > — Mark Hope, 2025-09-29 --- ## 90-Day Performance Guarantee The retainer includes a structured guarantee to reduce client-side risk: 1. At engagement start, both parties agree on a baseline (current state) and a 90-day target (traffic, leads, or sales — depending on client) 2. Targets are intentionally conservative given the short timeframe 3. If the 90-day target is not met, Asymmetric works at no charge until the target is achieved 4. Example: if it takes 120 days to hit the 90-day target, one month is provided free This guarantee is positioned as a key objection-handler for prospects who are interested but hesitant to commit to a retainer. --- ## Deck Structure (Slide Outline) 1. **Hero** — Strategy-led growth for established businesses 2. **Problems we solve** — Plateaued revenue, activity without results, execution-only, unclear ROI 3. **Who we are** 4. **Who we serve** — Target client profile 5. **Our approach** — Strategic foundation → Opportunity identification → Integrated execution → Performance tracking 6. **What we do** — Strategic planning, paid media, SEO, etc. 7. **How we're different** — Strategic leadership, results-focused, integrated approach 8. **Case examples** 9. **Offerings** — Blueprint ($3,500) and Partnership ($5,500/mo) 10. **The Asymmetric Advantage** — What you get vs. what you don't 11. **Call to action** — Schedule a call / Start with a blueprint *Note: As of 2025-09-29, the CTA slide contained an error that Mark flagged for correction.* --- ## Tool: Gamma Gamma ([gamma.app](https://gamma.app)) is an AI-assisted presentation builder. Mark used it to rapidly generate the deck by feeding it detailed information about Asymmetric's positioning and services. The output is a web-hosted presentation accessible via URL, suitable for sharing in outreach or embedding on the website. --- ## Website Integration The deck content is intended to inform an update to the Asymmetric website, which had not been meaningfully updated in approximately a year. The pitch deck's framing, offers, and positioning should be reflected in the site. - **Related action item:** Update Asymmetric website to reflect current offerings — see [[wiki/internal/asymmetric/website-refresh|Website Refresh]] --- ## Related - [[wiki/clients/pima/_index|Pima]] — Lead-gen partner using this deck as the basis for LinkedIn outreach - [[wiki/knowledge/sales-enablement/value-ladder|Value Ladder]] — Concept underlying the three-tier offer structure - [[wiki/knowledge/sales-enablement/consultative-selling|Consultative Selling]] — Sales philosophy that informs how the deck is used in conversation - [[wiki/knowledge/sales-enablement/pipeline-and-funnel|Pipeline & Funnel]] — Context for why consistent outreach (supported by this deck) matters