---
title: 'AviaryAI: ROI Calculator Tool'
type: article
created: '2026-02-04'
updated: '2026-02-04'
source_docs:
- raw/2026-02-04-aviaryai-weekly-call-119843123.md
tags:
- client:aviaryai
- roi-calculator
- sales-enablement
- case-studies
- webflow
layer: 2
client_source: null
industry_context: null
transferable: true
---

# AviaryAI: ROI Calculator Tool

## Overview

AviaryAI uses a custom ROI calculator as a core sales enablement tool. As of the 2026-02-04 weekly call, the calculator had two critical bugs blocking active sales use. Both were flagged for same-day resolution. The tool's longer-term roadmap includes website embedding for self-service lead generation.

See also: [[clients/aviaryai/_index]] | [[knowledge/marketing-ops/ga4-gtm-setup]]

---

## Known Bugs (as of 2026-02-04)

### 1. PDF Export Failure
- **Symptom:** Clicking "Download PDF Report" returns a "circle with a slash" icon and reverts to the button — no file is generated.
- **Root cause:** A broken PDF dependency in the calculator's export logic.
- **Resolution:** Mark Hope flagged this as a <30-minute fix (PDF library dependency issue). Aaron Grossman confirmed he would test the fix the same evening.

### 2. Contact Us Form — Email Not Sending
- **Symptom:** The "Contact Us" form submits without error but no email is delivered.
- **Root cause:** SendGrid / Resend email integration was not fully configured.
- **Resolution:** Mark Hope to configure the email-sending service (Resend) as part of the same same-day fix batch.

---

## Usage Plan

Aaron Grossman outlined a phased rollout for the calculator:

| Phase | Description |
|-------|-------------|
| **Immediate** | Sales rep fills out calculator during or after a sales call, then sends the generated PDF report to the prospect. |
| **Near-term** | Fill out the calculator live on a call with the prospect, walking through inputs together. |
| **Testing** | Send the calculator link directly to prospects and clients for self-guided use; collect feedback. |
| **Future** | Embed the calculator on the AviaryAI website as a self-service lead generation tool — no sales rep required. |

> Aaron's note: "I want to run it through a couple of clients to see if it makes sense for them and then get some feedback."

**Embedding approach:** Mark Hope to draft a plan for how to extract and embed the calculator on the Webflow site (options include a standalone app embed or native Webflow implementation).

---

## Case Studies

Case studies are being developed as companion sales assets to the ROI calculator. Agreed format:

- **Web page:** A dedicated page per case study, accessible via the site (e.g., under a Resources or Case Studies section).
- **PDF download:** A "Download PDF" button on each page for use as a leave-behind on sales calls.

### Mortgage Forward Case Study
- **Challenge:** Mortgage Forward is a technology company (similar profile to AviaryAI), so they will not have quantitative ROI data to feature.
- **Approach:** Requires a non-data-driven narrative format — focus on qualitative outcomes, workflow improvements, or strategic fit rather than hard metrics.
- **Status:** Justin Dwyer to add comments to the Figma draft; Sebastian Gant to publish V1 page with PDF download once feedback is incorporated.

---

## Action Items

| Owner | Task | Due |
|-------|------|-----|
| Mark Hope | Fix ROI calculator PDF export | 2026-02-04 (same day) |
| Mark Hope | Fix Contact Us form email sending (configure Resend) | 2026-02-04 (same day) |
| Mark Hope | Draft plan for embedding ROI calculator on Webflow site | TBD |
| Aaron Grossman | Test fixed calculator; send screenshot/link to prospect | 2026-02-04 evening |
| Aaron Grossman | Gather client feedback on calculator usability | Ongoing |
| Justin Dwyer | Add comments to case study Figma drafts | Next cycle |
| Sebastian Gant | Publish V1 case study page(s) with PDF download after Justin's feedback | Next cycle |

---

## Related

- [[clients/aviaryai/_index]]
- [[knowledge/seo/thin-content-remediation]]
- [[knowledge/marketing-ops/ga4-gtm-setup]]
- [[knowledge/sales-enablement/abm-playbook]]