---
title: PaperTube Salesforce Campaign Tier Structure
type: article
created: '2026-04-05'
updated: '2026-04-05'
source_docs:
- raw/2026-02-12-papertube-connect-121957631.md
tags:
- salesforce
- account-engagement
- abm
- papertube
- campaign-structure
- reporting
layer: 2
client_source: null
industry_context: null
transferable: true
---

# PaperTube Salesforce Campaign Tier Structure

## Overview

During an internal sync between Mark and Karly, the team decided to restructure PaperTube's Salesforce / Account Engagement campaign hierarchy from a vertical-based model to an ABM tier-based model. This change aligns campaign reporting with the new [[wiki/clients/papertube/index|PaperTube]] hybrid ABM strategy and makes performance tracking more meaningful.

## Previous Structure

The original campaign hierarchy was organized by industry vertical:

```
Asymmetric ABM (Parent)
├── Premium Food & Beverage
├── Supplements
├── Farm Style
└── [other verticals...]
```

Each vertical campaign contained individual account-level child campaigns. While this provided vertical-level rollups, it did not reflect the core ABM distinction that matters most: how much personalization and effort is being applied to each account.

## New Structure

The restructured hierarchy organizes campaigns by ABM engagement tier:

```
Asymmetric ABM (Parent)
├── ABM Tier 1
├── ABM Tier 2
└── ABM Tier 3
```

Each account is assigned to a tier based on its priority ranking, and all campaign activity rolls up accordingly.

### Tier Definitions

| Tier | Accounts | Outreach Method | Owner |
|---|---|---|---|
| Tier 1 | Top ~50 | Manual, personalized email + LinkedIn (copy/paste) | Parag (client) |
| Tier 2 | Next priority accounts | Automated email sequences | Asymmetric / Account Engagement |
| Tier 3 | Remaining accounts | Automated email sequences | Asymmetric / Account Engagement |

See [[wiki/knowledge/abm/hybrid-abm-model|Hybrid ABM Model]] for the full strategic rationale behind this tiering approach.

## Rationale for the Change

- **ABM reporting should reflect effort level, not vertical.** Knowing that Tier 1 outperforms Tier 3 is more actionable than knowing Food & Beverage outperforms Supplements, because tier is something the team can directly control and optimize.
- **Vertical segmentation is still captured at the account level** via Salesforce fields, so vertical-based analysis remains possible without needing it baked into the campaign hierarchy.
- **Cleaner rollups.** A three-tier structure is simpler to maintain and easier to present to the client in reporting reviews.

## Implementation Notes

- **API access** was re-established using a new Salesforce security token (reset via Settings → Reset My Security Token) prior to restructuring. This unblocked programmatic campaign creation and management.
- Mark took ownership of rebuilding the campaign structure and committed to notifying Karly once the Tier 1 / Tier 2 / Tier 3 campaigns were created in Account Engagement.
- The previous vertical campaigns (Premium Food & Beverage, Supplements, Farm Style, etc.) were created via API in an earlier session and will be superseded by the new tier structure.

## Action Items (as of meeting)

- [x] Reset Salesforce security token to restore API access — *Karly*
- [ ] Restructure Account Engagement campaigns into ABM Tier 1, Tier 2, Tier 3 — *Mark*
- [ ] Notify Karly when new tier structure is live — *Mark*

## Related

- [[wiki/clients/papertube/index|PaperTube Client Overview]]
- [[wiki/knowledge/abm/hybrid-abm-model|Hybrid ABM Model]]
- [[wiki/knowledge/salesforce/api-access-security-token|Salesforce API Access via Security Token]]
- [[wiki/knowledge/linkedin/linkedin-automation-limitations|LinkedIn Automation Limitations]]